Connect with us

Net Influencer


TikTok’s Bold Move: Using Image Search To Compete With Amazon And Google For Online Shopping Supremacy

TikTok is testing a new image search feature for shopping on its platform. The feature, first spotted by X user Jonah Manzano, allows TikTok users in the United States and Southeast Asia to take or upload photos to find visually similar products available for purchase on TikTok Shop.

Users with access see a camera icon in the TikTok Shop search bar. They can snap a photo, such as of a restaurant plate they like, to surface lookalike items for sale on TikTok. They can also upload any image, enabling visual search for affordable alternatives to pricey items found elsewhere online.

According to TechCrunch, while TikTok Shop already permitted text-based product searches, this image search capability represents new territory for the video-sharing app. It aims to compete with tech giants like Google and Amazon, which have long offered visual search tools.

Google executives acknowledged in 2022 that TikTok was beginning to divert traffic from Google’s core Search product. With image search for shopping, TikTok’s ambitions extend beyond challenging Google and taking on Amazon’s e-commerce dominance.

In late April, TikTok revealed that over 15 million sellers use TikTok Shop globally – 500,000+ in the U.S. It has invested hundreds of millions in platform safety and staffing for TikTok Shop.

TikTok is building shopping features like image search to drive more user time and purchases within its ecosystem despite facing potential U.S. restrictions on Chinese ownership.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

Click to comment

More in Platform

To Top