If you love Kim K’s popular shapewear brand and have dreamed of collaborating with them since… forever, then this article is for you!
Keep reading to find out how you can apply for the Skims influencer program and collaborate with one of the leading brands in the space.
What is Skims Influencer Program?
Skims is one of Kim K’s various companies, and probably the most successful to date. She launched the brand in 2019 shortly after KKW beauty which went to market in 2017. The brand offers a long list of shapewear products, underwear, and nowadays even other types of garments, although during the company’s inception that wasn’t the case and they focused primarily on shapewear only.
According to online rumours, Kim sold 2 million worth of inventory within minutes of launching, breaking records for the most shapewear sold EVER. The company is currently valued at a whooping estimate of 1.6 billion dollars.
The popularity and success of Skims can be largely attributed to the inclusivity of their products. The brand prides itself on offering products for everyone, no matter what shape and size.
Another reason for their continued growth is marketing. Thanks to Kim Kardashians’ fame and celebrity circle the brand has been able to collaborate with some of the most popular models, tiktokers, and celebs in general. Some of these include Kate Moss, Kendall Jenner, Megan Fox, and Addison Rae, among others. Influencer marketing is a massive part of the brand’s overall strategy, and when you’re friends with some of the biggest names in the game it makes complete sense.
What Are The Benefits of Joining Skims Influencer Program?
1. Sponsored Posts
In all honesty, I struggled to find any information on what Skims is currently paying their influencers. They are keeping those details pretty private, to say the least.
Either way, it’s safe to say that payment for sponsored content is probably one of the main benefits of joining the program.
2. Affiliate Programs
Skims does have an affiliate program, but it’s not accessible to the general public, as is the case with most other brands. In order to sign up for the Skims affiliate program you’ll need to have been approved for their influencer program first as it’s “invite only”. This means that they can register as affiliates and earn a commission on any sales that they generate.
It seems that they like to keep things exclusive at Skims!
3. Free Goodies
This might be our favorite! Skims is known to send out freebies to influencers so that they can use them for content creation and promote the brand to their audiences.
Is there anything better than receiving a box full of FREE Skims pieces? No, we didn’t think so either!
High-performing influencers often receive other benefits in the form of rewards and invite only access to special events.
A Step-By-Step Guide On How To Join Skims Influencer Program
We’re going to jump right in and take a look at the exact steps you’ll need to follow when applying to the Skims influencer program.
1. On the Skims website scroll down to the footer menu, and you’ll see that on the left-hand side there’s a page for influencers, which you need to click.
2. You’ll then be redirected to a page where you’ll be asked to fill in your email and accept the terms and conditions box. Then click the get started button and begin the application process.
3. You’ll also be asked to provide more info: your full name, gender, bra size, bottom size, etc.
4. Once you click save and you’ll be asked to fill in your social media handles. Skims only requires Instagram to be linked, but of course, the more social handles you present the higher your odds are of being accepted into the program.
5. It’s time to click the submit button at the bottom of the page! By doing this you should receive a message saying your application has been submitted for review.
6. You’ve officially finished the application process for the Skims influencer program! Now you just have to wait and see, but in the meantime, focus on engaging with the brand on social media because it can help with application success.
Other Ways Of Collaborating With Skims
@hollzp shared a video on TikTok “how I got to collaborate with Skims”. In this video, she states that instead of going the conventional route and applying to their influencer program she instead purchased some products and began creating content and posting it to her social media. She also routinely engaged with Skims on social media and interacted with their posts.
Skims noticed @hollpoz’s content and reached out to her via Instagram DM’s to see if they could use her photos on their social media and website. At a later date, the brand reached out again wanting to send her free products.
How and Where to Promote Skim’s Products
Fashion has always been a highly competitive niche in terms of influencer collaborations. But when it comes to shapewear and underwear, even more so, because there are far fewer brands and competition is steep. Especially SKIMS!
If you want to be a successful Skims influencer it all starts with product selection. You really need to make sure you’re selecting pieces from each collection that you’re going to feel confident and happy wearing and creating content around. Your love or lack thereof for the pieces of shapewear will be visible for your audience to see, and trust me, they will notice if you’re less than happy posting something.
@hollzp Reply to @thekelseym how I got to work with SKIMS!🖤 #brandcollabs #contentcreatortips #microinfluencer #instagramgrowth #workingwithbrands #howto ♬ original sound – Holly
Next, you’ll need to focus all of your efforts on creating unique content and sharing it on social media. As mentioned previously, Skims takes pride in the fact that its clothing is inclusive and if you look at their social media and website the images and videos they share although curated to some extent are still very raw and authentic.
You need to take these points into consideration when planning your content creation and make sure that you’re producing something that will be well-received by both the brand and your audience.
Make sure to diversify and not focus all of your efforts on one social media channel. This isn’t as hard as it sounds nor does it mean that you have to create everything ten times over. You can repurpose your content, for example, you can share your Instagram reels to Tiktok and vice-versa.
TikTok has a large fashion community and is a great place to post about Skims. Let’s take a look at some examples.
@jourdansloane posted a TikTok of her trying on a Skims dress and the brand shared it to their official account.
@skims One step to stunning. 🖤 @jourdansloane ♬ Worth it – Natweaves
@baileyclarkx posts Skims fits and hauls regularly, and her TikTok videos are also shared often to the official Skims account.
@emma.arletta is an incredibly famous plus-sized model who is part of Skims influencer program. She regularly posts TikToks trying on the shapewear and providing seasonal looks.
@emma.arletta 🗣🗣🗣 im telling you !!!! #plussizeedition #yourbody #biggirlchats #biggirls ♬ original sound – Emma Arletta
Becoming a Skims Influencer and being accepted into the program is something we all aspire to. But, this doesn’t have to stay in the dream realm and can become your reality. All you need to do is follow the steps we’ve outlined in this article and apply to their program.
If you don’t hear back from Skims don’t get despondent, remember to engage with their accounts on social media and post your own content to get their attention. Check out what other influencers are doing as a source of inspiration, and remember to follow their brand messaging when creating content, which is all about inclusivity and diversity.