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OnlyFans Users and Revenue Statistics 2023 What it Means for the Creator Economy - Insights from Techjury Report


OnlyFans Users And Revenue Statistics 2023: What It Means For The Creator Economy – Insights From Techjury Report

OnlyFans, a digital platform where users can subscribe monthly and pay for content, has seen a significant rise in popularity since its launch in 2015. 

The platform was launched in 2016 and got much attention during the COVID-19 pandemic, when many people, including sex workers, used the platform to make money.

On OnlyFans, creators can share content with their subscribers, like photos, videos, live streams, and personal messages. 

The monthly subscription fee to access their content ranges from $4.99 to $49.99. 

The platform, which hosts a variety of content creators, including fitness instructors, musicians, tutors, and more, has over 190 million registered users, including 2.1 million creators

On average, 500,000 new users sign up to OnlyFans per day, contributing to the platform’s growth rate of 70% per month! a leading firm that specializes in “detailed, impartial and unbiased tech reviews”, published “Eye-Popping OnlyFans Statistics for 2023”, that sheds more light on the platform’s evergrowing publicity. 

OnlyFans Users And Revenue Statistics 2023: What It Means For The Creator Economy – Insights From Techjury Report

Key Takeaways from Techjury’s Report

High ROI

According to Techjury, the OnlyFans platform has become a lucrative revenue stream for its creators. 

OnlyFans pays over $5 billion to content creators every year. 

Although the platform takes a 20% commission from its creators, the remaining 80% goes to the creators, making it a popular choice for people looking to monetize their content. 

Although the average OnlyFans content creator only has 21 subscribers and makes $180 monthly, over 300 OnlyFans content creators make more than $1 million annually.

The success of the platform is not only due to the large user base, but also to the high engagement rate.

For example, 60% of a creator’s audience sees and interacts with each new post

Despite the majority of creators charging under $20 per month, top creators like Blac Chyna have been able to amass fortunes through the platform, with Chyna reportedly earning more than $20 million through OnlyFans alone. The average creator’s monthly income is estimated at $180. 

Bella Thorne, made over $1 million on her first day!


The demographics of OnlyFans are also interesting. 

The platform has primarily female creators and male audience members, with 69% of OnlyFans users being male and 31% being female. 

The average age of members with paid subscriptions is between 35 and 44, indicating that the platform’s target audience is adults with disposable income and surprisingly not Gen Z.

The most traffic goes to OnlyFans from Google, then from Twitter, YouTube, Instagram, and Linktree. 


OnlyFans is not just a platform for adult content (as believed by many).

While about 70% of all content is classified as ” Not Safe For Work” (NSFW), the platform also hosts a variety of other content creators.

This diversity of content has helped OnlyFans become one of the top 50 most visited websites in the world, with over 320 million monthly visits in 2023.

The platform’s growth and its ever-increasing diversity are also reflected in the unique and diverse number of backlinks to OnlyFans website.

Currently, the online site has an estimated 17 million+ backlinks from websites across various niches and genres.

This highlights that the website’s content has a significant cultural impact.

Subscribers Issue

Techjury’s report hints towards some of the challenges that OnlyFans influencers face. 

Despite the success of the platform, most creators face the challenge of growing a regular fanbase of loyal subscribers.

Although the platform is booming and the number of new users signing up every day is increasing, the retention rate of influencers is decreasing.

This has little to do with the platform’s services and more to do with the way content creation is revolutioning in the AI fueled era.

With a lot of easily generated content, competition among creators is heavily increasing. And to overcome this they need to come up with something very unique and unusual to influence the audience.

Platforms like OnlyFans that have a large userbase present opportunities for creators to expand their fanbase and increase their earnings.

What do the findings of TechJury mean for the Creative Economy?

OnlyFans has forever impacted the way we consume and create Pay-Per-View (PPV) content.

OnlyFans takes a 20% cut of what content creators make, which is one of the main reasons content creators like it. 

This revenue-sharing model lets creators keep most of what they earn while the platform makes millions of dollars every day.  

Its revenue distribution model is more equitable and alluring than competing platforms in the creator economy.

The rapid growth, significant revenue opportunities for creators, and diverse user demographics make OnlyFans a major player in the digital content creation space.

As the platform continues to grow, these OnlyFans stats will likely continue to rise in the coming years, providing more opportunities for creators and a broader range of content for subscribers.

Techjury has done a great job compiling and publishing these stats to help influencers take advantage of their opportunities.

Click here to read the full report. 

To receive analysis and commentary on reports like these, subscribe to our weekly newsletter, Influence Weekly.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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