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INFLUENCER MARKETING IN THE MUSIC INDUSTRY: 8 USE CASES

Influencer Marketing

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INFLUENCER MARKETING IN THE MUSIC INDUSTRY: 8 USE CASES

In the last few years, influencer marketing has become more popular in the music industry. A lot of musicians use this strategy to promote their music albums and create buzz so that the music lovers will talk about their work. Here we take a look at 8 use cases.

Influencer marketing for the music industry has grown in popularity over the last few years. Many musicians use this strategy to promote their music albums and create hype so as to get the music enthusiasts talking about their work. 

Undeniably, the platform of social media has offered significant benefits to influencers who want to make a living by engaging directly as well as indirectly with their audience. Using different techniques of promotions such as offering vouchers, attending concerts, and announcing giveaways, these influencers keep increasing their reach on social media platforms. 

Music influencers also go live with each other on social platforms like Instagram. This brings immense advantages to both the influencers as there is a mutual agreement to exchange each other’s followers. This fact remains the truth when you are watching a live session of your favorite influencer and are compelled to check out who they are talking to. As a consequence, you check out the other profile and follow the new influencer, allowing their posts to fill your Instagram feed the next day. 

When it comes to influencer marketing for music, a vast number of musicians are looking for popularity. To achieve this dream of success and fame, they keep posting their achievements on social media alongside giving their audience a reasonable incentive to visit their page. Not only that, these influencers regularly collaborate with other bloggers to increase their reach and raise awareness. 

Here are some of the excellent influencer marketing examples with regard to music. 

LOREN GRAY

Native to Pennsylvania, Loren Gray has managed to secure the title of a model, singer, and a music influencer at a very young age. At 19 years of age, Loren has released three songs and has been able to attract a diverse fan-following initiating from TikTok and then expanding her fanbase of Instagram and YouTube.

INFLUENCER MARKETING

SHAWN MENDES

Having a fan following of 62.5 million on Instagram, Shawn Mendes is a Canadian singer and a passionate musician. Since the age of 14, Mendes was deeply interested in learning to play guitar on a professional level. With no other accessible source of learning, he turned to YouTube tutorial videos for guidance, using which he became an exceptional guitarist in less than a year.  

Today, at 23 years of age, he is a famous social media influencer through his YouTube channel and Instagram page.

RIHANNA

Robyn Rihanna Fenty, known for working in different musical regimes, is a Pop singer and superstar. Rihanna owns a clothing and beauty brand named after her and also has a massive fan following of 107 million on Instagram

Often known as a cultural influencer in Hollywood, she is known to break the rules and confront social taboos. Courageous and bold, Rihanna was the one to set a trend of female vocalists working with the house DJ Calvin Harris. Still, in the music industry, she has an empowering influence on all her followers as she encourages new bloggers, musicians, and influencers to chase their dreams. 

ARIANA GRANDE

Known for her emblematic hairstyle, this American singer and lyricist owns the highest number of fan following amongst music influencers. Having 265 million followers on Instagram, she is not only a music enthusiast but also a fashion influencer. 

Her progress in the music industry has been exceptional from the time her song ‘Problem’ was released back in 2014. Since then, the famous actress has been exploring newer avenues of success. 

BEYONCE

In January 2021, Beyonce has been rated as the highest-ranking music influencer on Instagram. With a fan following of 201 million, she has won numerous music awards. 

Beyonce is not only a music influencer but also a businesswoman. She founded a company named Parkwood Entertainment. Moreover, she is a proud feminist and a mother of three.

KATY PERRY

Born in a religious family in Santa Barbara, California, Katy Perry was very passionate about singing at a very early age. Her full name is Katheryn Elizabeth Hudson, and she has 133 million followers on Instagram. Leaving Justin Bieber behind, Perry has been awarded a significant number of titles and is a famous personality on Twitter, having more than a hundred million followers.

SELENA GOMEZ

Selena Gomez is one of those music influencers who use their power on social media to address particular causes. Unlike other influencers who promote their upcoming releases and music albums on Instagram, Selena has an intensive sight to cater to major global issues. She works with A21, a campaign that works to fight human trafficking, be it in the form of child labor or domestic violence. 

TAYLOR SWIFT

At the age of 31 years, Taylor Swift has a net worth of 360 million dollars. Known for her outspoken nature and best-selling music albums, she has a family of 176 million followers on Instagram. 

Taylor is a very kind-hearted person who believes in the power of sharing and, therefore, publicly expresses her opinions about everything, be it a social issue or her personal life. She makes considerable investments in noble causes that have the potential to create a difference in the world. Using her fame from the music industry, she now aims to touch other aspects of fashion, philanthropy, and acting. 

CONCLUSION

Using popular social platforms like Instagram, Facebook, TikTok, and Snapchat, these music influencers promote their own music albums and also try to engage with their audience through live-streaming features of Instagram. It has helped them grow their popularity and has also helped grow the music industry as a whole. 

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