Are you interested in representing one of the biggest, most recognizable brands in the United States? Keep reading to learn more about how to partner with Target as an influencer and promote their products.
Target opened its first store in Minneapolis, Minnesota in 1962 and the company is still headquartered in the city. Today, Target has stores in all 50 states and employs over 400,000 team members. In fact, 75% of the United States population lives within 10 miles of a Target location. The company sells items from thousands of unique merchants and roughly one third of products sold are exclusive to Target through private labels.
As of 2021, Target had generated $106 billion in revenue. The company also has 51 supply chain facilities and 28 office locations worldwide. Target also engages in several charitable activities and gives back through its Target Forward program. According to their website, 5% of all profits are funneled into local communities.
Who Are the Target Influencers and What Do They Do?
On their social media accounts, Target features both independent, everyday influencers and more formal collaborations with celebrity partners. In this reel, artist Elina Meng plans a Lunar New Year party with food and other items sold by the brand.
Here, actress Tabitha Brown cooks up a meal using products from Target’s Vegan Food & Kitchen Collection. Tabitha makes a plant-based barbeque burger with vegan mayo and veggie toppings.
Acclaimed violinist Lindsey Stirling heads to Target for the holidays to shop for holiday items. Lindsey also shares information about her holiday music album. This video was also made in partnership with the Target-owned delivery service, Shipt.
What Are the Target Influencer Requirements?
Although Target works with celebrities and public figures for their official brand campaigns, influencers from all backgrounds and audience sizes can sign up for the Target Partners program. According to Target’s website, “any website owner, blogger or influencer that runs a family-friendly website and has mainly US-based viewership is eligible.”
If you are an influencer outside of the United States, you still may be able to participate in the Target Partners program. As long as Target’s affiliate program manager supports your country of residence and your content is directed towards a US audience, you’re likely to be accepted.
How to Promote Target Products as an Influencer and Make Money
The best way to promote Target products and earn commission on sales is to sign up for the Target Partners affiliate program. It’s easy to sign up and interested influencers can do so through Target’s website.
Applications for the Target Partners program run through Impact.com, an affiliate program manager. Here are some of the benefits of becoming an official Target Partner:
- Up to 8% cash commission on qualifying purchases
- Estimated earnings per 100 clicks of between $12 and $13
- 7-day cookie length for affiliate links
- Access to a dedicated program manager
- Weekly newsletters, promos, and deals
How Influencers Promote Target on TikTok
Target’s TikTok account has over two million followers and caters to a Millennial and Gen Z audience. In this video clip, Taylor Quitara plans her January outfits with her mom in their home. Taylor’s outfits include looks for ice skating, lunch, and girls night out.
@target POV: still trying on all your christmas presents and putting on a fashion show for mom ❄️ @Taylor Quitara ♬ original sound – target
Here, fashion influencer and pre-med student Leela shows off her latest Target haul, just in time for Valentine’s day. Leela picked up a number of red and white heart-themed items, including a cozy throw blanket, and a heart print sweatsuit.
@target all that red and pink heart shaped stuff? yeah gunna need ALL OF IT 🥰 @leela 🧸🎀💌 ♬ Chill Vibes – Tollan Kim
Clara Peirce takes her viewers along with her on a Target run, complete with a stop at Starbucks for a quick coffee. Clara picks up some self care essentials, like under eye masks, an ice roller, and some electrolyte drink mix.
@target @Clara Peirce ♬ original sound – target
How Influencers Promote Target on Instagram
Over on Instagram, Target features content appealing to a wider age range and includes reels and photos from formal marketing campaigns and indie influencers. Here, Target blogger @targetiseverything takes a trip to their local Target store to look at the latest Squishmello toys.
The Instagram account @hip2save features the hottest deals and freebies at some of the largest retailers. In this reel, several Valentine’s Day gifts and decor items are shown throughout a walk around the store. Items include heart-shaped shelves, kitchen towels, and coffee mugs.
Digital creator Kyra Aaliyah brings her followers to Target to shop for items for an upcoming trip to Colorado. She uses a new suitcase and packing accessories to pack five different outfits and shoes.
How Influencers Promote Target on YouTube
Target’s official YouTube account features professionally shot videos and collaborations with top influencer partners and celebrities. However, many content creators who are Target affiliates share videos to their YouTube platform featuring the brand’s products. Here, beauty influencer Kelly Strack shares her purchases from a Fall Target haul and links all featured products in the description box.
Style vlogger Shea Whitney also shares a Target haul on her account, which includes clothing, home decor, and more. Shea models some jewelry and clothing she purchased. She also features faux flowers and a wreath for the autumn season.
Vlog duo eleventhgorgeous visit their local super Target store to pick up supplies for a trip to the beach. The two shop for a variety of items, including alcoholic beverages, sunscreen, and books.
Target is one of the most well-known brand names across the United States and Canada. If you’re an influencer looking to become a Target brand ambassador, click here to learn more.