Influencer marketing is seeing an incredible rise in traction, with more and more businesses jumping on this developing trend. In fact, data shows that 93% of marketers are using influencers when devising their marketing campaigns.
This thought-provoking statistic highlights the increased competitiveness occurring throughout the industry. As such, it is important that influencers themselves ensure that they can keep up with the rapid changes within the market. Netinfluencer has a variety of tips to help you build an effective media kit that can be used to attract more marketing campaigns in the future.
What is a Media Kit?
Influencers are required to promote themselves and their work on a consistent basis, showcasing their strengths, target audiences, and overall engagement rates. A media kit can be used to compile all of this information in an attractive and consumable way.
It should be noted that a media kit is not a replacement for a traditional resume. Instead, it is a type of portfolio that details what a business can expect when they work with you, in terms of desired content and ROI.
Media kits can be presented in a variety of different ways, just as long as they are easy to read and analyze. They can be shown in a Powerpoint, or PDF, or can even be created using a Canva template.
Why Are Media Kits So Important?
Media kits have given many influencers the chance to lay out their successes in a comprehensible way. As a result, this has helped them when they have been approached by brands or agencies that would like to propose a future marketing campaign. Moreover, media kits can help influencers detail their key metrics, such as follower count, view count, and engagement rate, in a quantitative way, giving more credibility to their success.
They can also be used to elucidate an influencer’s creative design skills, particularly in areas such as photoshop or graphic design. This further exemplifies a particular influencer’s skill set and provides an insight as to how they can use these skills in other projects.
A media kit can also show a potential client what platforms you use most regularly. This can help you define your niche and emphasize what type of content you prefer to create. For example, if you present your engagement rate for TikTok and Instagram, you can accentuate your ability to create popular short-form content.
What To Include In A Media Kit
Media kits are extremely diverse but should include key pieces of information in order to make them more effective and useful when liaising with brands. Described below are six integral components needed in every media kit.
- About Section
An about section should give the client an overview of yourself, your content, and what you aim to achieve during a brand collaboration. This description does not have to be too lengthy or convoluted but should detail key pieces of information such as your name, what you do, and what kind of sector you work in. It is also helpful to add a clear picture of yourself to make your profile seem more personable.
- Analytics Data
Analytics data presents how profitable your social media profiles are, in relation to others in the same field. So, this can show how many followers you have, the various segments in your audience, as well as your CPM rate. With regard to a media kit, this data can be shown in a collection of ways. For example, you could separate this data into individual platforms, or highlight the key trends occurring every month. Regardless, it is vital that you continuously update this data and present it in a digestible format such as a chart or graph.
- Target Audience
Social media has allowed us to consume content made by creators from around the world. Because of this, it can sometimes be difficult for brands to determine an influencer’s target audience, especially at first glance. By detailing your target audience in your media kit, you are better able to showcase how your content is influencing key demographics within a brand’s respective market. An example of this would be showing what hashtags you use in order to attract a Gen Z audience.
- Previous Collaborations and Campaigns
One of the main purposes of building a media kit is to show off your strengths and become more attractive to brands who are looking to expand into influencer marketing. In turn, it is paramount that you note some of the campaigns and collaborations that you have worked on previously. You could present this using the logos of the brands you have worked with or by describing the KPIs listed in that particular campaign. If possible, you should also provide a link to the content that you produced for these campaigns.
- Rate of Pay and Payment Details
It is important that you express your pay rate early on when discussing the details of the campaign with the client. This can also be described in your media kit. You can display your pay rate per service or even supply a flat rate depending on the demands of the campaign. If you are working with an international client, it is advised that you adjust your rates against the different currencies to ensure that you are not losing too much money in exchange rates. This section can also detail how you would like to be paid, such as through bank transfer or via Paypal.
- Contact Information
Although your social media profiles may be public and accessible to a wide range of potential clients, it is also important that these brands can contact you directly. This could be through a business email, phone number, or through an appropriate agent or manager. Not only does this information make it easier for clients to express vital details, but it can also be used to keep on a record for future collaborations.
Media kits help to add an additional layer of authenticity, clarification, and professionalism to an influencer’s work, further validating the success that influencer marketing can bring to many brands. They can be customized to suit each and every influencer, making them a very valuable resource. To discover more about how influencer marketing can aid your brand, visit our website.