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Everything You Need To Know About Honest Company’s Influencer Program


Everything You Need To Know About Honest Company’s Influencer Program

If you’re the type of person that’s always checking the long list of unnecessary and unwanted ingredients included in baby products then this guide is for you. 

Whether you’re a momfluencer with children that have delicate skin, or someone who’s interested in leading a cleaner lifestyle, keep reading because in this guide we’re going to explain how you can partner with Honest Company, a leading brand in ecological, organic, and sustainable baby products.

What is The Honest Company?

The Honest Company is an online consumer goods brand that was founded in 2012 by the actress, Jessica Alba. The main mission of the company is to provide alternative baby products to consumers that don’t use ingredients such as fragrances and petrochemicals. 

For more than a decade Honest has been providing new parents with alternative, clean products for their children. The brand has been at the top of the industry and always has the latest trends and breakthrough products to offer its customers to keep them coming back for more.

Everything You Need To Know About Honest Company’s Influencer Program

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Some of their most popular products include their baby diaper range and wipes, all of which are non-toxic, organic, sustainable, and free of nasty ingredients.

If having an interest in clean products and a natural lifestyle is something you look for when buying or promoting products this will be a perfect company to reach out to about their affiliate program. So if you’re a lifestyle blogger, mom influencer, or even a parent that has a child who is an influencer, this may be the right collab for you. 

Everything You Need To Know About Honest Company’s Influencer Program

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Honest Company’s Succesful Influencer Marketing Strategy

There have been many successful aspects to the Honest Company Inc. business model. Whether it be the message behind their brand promoting a clean and sustainable lifestyle or their influencer marketing – they have definitely figured out the recipe for success. 

One of the main selling points of this company is its marketing, collaborations, founder, and influence on the industry, Jessica Alba. Her celebrity status along with her experience of having issues with certain ingredients and products as a mother, brought her to launch the Honest Company. 

Everything You Need To Know About Honest Company’s Influencer Program

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Jessica being the founder is one thing, but the company has made a point to make her the face of Honest as well. When you get to the shop you’re welcomed with many fun, family-friendly designs and promotions that immediately catch your eye. You’ll also find Jessica Alba in a good amount of photos throughout the site as well. 

Their promotions seem to use her as a good selling point and mostly go in the direction of highlighting her experiences as a way to connect with potential customers to gain trust. This is why it’s no understatement when we say, she is the perfect example of an influencer affiliate marketing success story!

What are the Honest influencer requirements?

The Honest Company’s brand ambassador program is a great opportunity for content creators, especially if you’re serious about earning a full-time income from your social media influence. 

The brand ambassador program is mainly aimed at momfluencers who have a passion for clean products and who would enjoy creating content within the mother and baby bath and body care niche. 

The brand doesn’t stipulate any requirements on its website, making this a great option if you’re just venturing into content creation and don’t have an already established and large following. 

Unfortunately, we weren’t able to find the exact commission structure or cookie period anywhere on the brand’s website. 

However, what Honest does disclose is that the affiliate program is run by Rakuten, a third-party network. Once signed up and approved you’ll be provided with your own unique discount code, that will allow you to offer your followers 15% off across all Honest products. 

They go on to mention that once signed up for Rakuten, you’ll receive further information on the commission structure and earning potential. 

How to promote Ulta Beauty products as an influencer and make money

If you’re always struggling to come up with ideas or ways in which you could showcase and promote products, then this section is for you. 

You don’t always have to reinvent the wheel. You can use other creators as a source of inspiration for your content creation efforts. 

Let’s take a look at some content examples from influencers.

How Influencers Promote Honest on Tik Tok

First up we’ve got The Garner Family, which is an account focused on the antics of a family of six who are based in Dallas. Their TikTok has over 700 thousand followers, where they share short vlogs, lifestyle content such as a pantry restock, and their kids having fun.

In their recent TikTok, they shared an unboxing video of Honest’s seasonal winter collection prints. To finish, they offered their audience a discount code.


I’m so excited that @Honest is back with their adorable winter seasonal prints! The Honest Company is perfect for every stage your little one goes through, not only keeping them cute & cuddly but also secure! Their diapers are super absorbent, soft, and the leak and blowout protection is top tier! Sign up for their subscription & enjoy choosing your favorite styles and sizes in diapers and wipes! Use my code: KERRY25! #honestambassador

♬ Lazy Meadows – Aesthetic Sounds

Next, we have Mckenzie Stover a micro-influencer with a little over four thousand followers on TikTok. Her content is mainly focused on motherhood, her child, and product recommendations for moms.

In one of her recent videos, she can be seen sharing the three products from Honest that she uses for her three-month-old son. 

Lastly, we’ve got Amber DeAnn a lifestyle influencer with over 90 thousand followers on TikTok.

Amber created a video where she can be seen using one of the popular scanning apps. These applications allow you to walk around big-box stores and scan product barcodes to get a full reading and rating of their ingredients.

In the video, we can see the data that’s shared on the screen regarding Honest’s ingredients, all of which had a pretty good rating and some of the products even got top marks of 100 out of 100, which is pretty impressive.

How Influencers Promote Honest on Instagram

For our IG content examples, we’ve decided to highlight some of the content creators whose posts have recently been shared by Honest.

First up we’ve got itsmorgenmarie, a macro-influencer with over 160 thousand followers on Instagram. Morgen uses her platform to share lifestyle-related content, including everything from her kids to her latest fashion fits.

In her reel, we can see her daughter having a tea party dressed in a beautiful white dress and Honest diapers.

Here we have hereismaddy whose bio states that she’s the CEO of ‘a working mom’.  Madeline Torres has 70 thousand of followers on IG and shares content related to her family, fashion, and general lifestyle.

Madeline decided to create a reel titled “What you think moms want vs. what they need”, where she highlights some of Honest’s beauty range for moms.

Lastly, we’ve got ryliegrant__ a UGC content creator who focuses on creating content for brands, mainly within the baby product and beauty niche.

In her reel, static image post she can be seen snapping a picture of herself holding the Nourish Shampoo and Body Wash, which is an all-star favorite product for many.

How Influencers Promote Honest on Youtube

One of the best ways of promoting Honest products is in the form of unboxing or review-style videos on Youtube.

Review style videos are always a winner because you’re immediately gaining views from people who are already interested in the product niche you’re discussing in your video. That’s just the way the algorithm works! 

And, if they didn’t end up on your review video because of a Youtube recommendation then they’re probably actively researching their options and want to get some first-hand experience to see what others are saying.

What this ultimately means, is that you’ll have a higher chance of converting those views into sales. Which will in turn earn you commissions!

Here’s a great example:

The same can be said for video unboxing videos. This type of video format is extremely popular on Youtube. It’s a great way to showcase the product in a visual manner, while also going into more in-depth details about the brand and the products they offer. 

Here’s a great unboxing example by Refreshing Motherhood a wife, momma, vlogger, lover of beauty, and embracer of pajamas, who shares mom-related content on her Youtube channel. 


With this article, we hope you were able to gain some insight into the affiliate programs and influencer campaigns that The Honest Company has to offer.

If you are someone who fits within the niche of clean, sustainable, and healthy baby products for moms and children then it’s a no-brainer. Start your collab with Honest today to further your career in influencer marketing.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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