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This Company Is Giving Brands a Calendar Of Creators' Biggest Life Events To Partner With Them First


This Company Is Giving Brands a Calendar Of Creators’ Biggest Life Events To Partner With Them First

Leading creator marketplace #paid (Hashtag Paid Inc.) has launched its new Creator Calendar, providing brands with early access to creators’ upcoming life events. This feature allows marketers to secure exclusive partnerships with select content creators and deeper collaborations, the company announced on March 5.

This Company Is Giving Brands a Calendar Of Creators’ Biggest Life Events To Partner With Them First

The Creator Calendar aggregates proprietary insights from #paid’s network of creators about their upcoming personal milestones and schedules. Brands gain early access to this data, enabling them to be the first to partner with certain creators around key moments like weddings, birthdays, or new home purchases.

“We gather extensive life insights and frequently update the Creator Calendar,” said Adam Rivietz, #paid’s Chief Strategy Officer. 

He explained how the new feature caters to brands seeking to strike meaningful partnerships with creators and develop lasting ties. “Our goal is to enable brands to be the first—or only—partner for creators during key moments, fostering long-term, impactful relationships.”

Traditionally, marketers have relied on Upfronts to preview broadcast content for advertising. However, there was no similar system to get an advanced look at creators’ upcoming life events and plan campaigns accordingly. The Creator Calendar aims to fill this gap.

Brand partnership opportunities around major creator life moments are limited. #paid’s Calendar allows marketers to get ahead and lock in these collaborations as part of their annual campaign strategies, rather than reacting after the events occur.

“As a creator, my schedule evolves rapidly,” said Kira Kosarin, actor, musician, and #paid creator. “Having the ability to align with brands in advance ensures partnerships are authentic and resonate with my audience.”

She believes that by integrating brands seamlessly into life moments, creators can produce content that feels genuine to their followers, driving meaningful engagement. For brands, these pre-planned collaborations enable them to instinctively promote products instead of disruptively placing ads everywhere.

“By strategically planning for these moments, brands can more naturally integrate creator partnerships into their annual and quarterly campaign plans,” said Rivietz.

The Creator Calendar encourages marketers to nurture authentic, impactful partnerships at key times that are highly relevant to both creators and their audiences. This allows tent-pole brand campaigns to align with significant events in creators’ real lives.

While details of the approval process were not released, #paid stated that its Creator Calendar only features updates from its trusted creator network after extensive vetting.

For brands seeking to incorporate products organically into creator content, #paid’s new Creator Calendar offers exclusive early access to a limited pool of major creator life events each year.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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