WHAT DOES THE LANDSCAPE LOOK LIKE FOR A CREATOR WHO WANTS TO MONETIZE? SERIOUSLY HOW MANY OPTIONS, BIZ MODELS AND COMPANIES DO THEY HAVE TO UNDERSTAND TO MAKE SOME SERIOUS CASH? IT TURNS OUT THERE’S OVER 600 COMPANIES THAT CAN HELP CREATORS MONETIZE.
What does the landscape look like for a creator who wants to monetize? Seriously how many options, biz models and companies do they have to understand to make some serious cash?
It turns out there’s over 600 companies that can help creators monetize.
The 2019 edition of CreatorScape lists 639 businesses that run the Creator Economy.
Digital Goods
Gumroad – Sell music, comics, software, books, and films
Shopify – Set up a storefront online.
iTunes – Sell Music.
EyeEm – Sell photos and videos.
Simple Goods – Create an easy to use button to sell downloadable files
Sellfy – Create a storefront on your website
Filtergrade – Sell lightroom presets
Amazon Publishing – Sell books.
SendOwl – Sell a product on your blog with a link.
Ad Revenue
YouTube – Partner Program for video creators
Snapchat – Snapchat Discover shows pay per ad impression
Facebook for Creators – For video creators on Facebook
dailymotion – Enable Monetization For video creators
Medium – For writers
Twitch – for livestreamers
Apple Music – In 2017, the service paid $0.0064 per stream
Twitter Video – In-Stream Video Ads for publishers
Superbam – Content rights management for creators
Soundcloud – SoundCloud Premier: its monetization and development program for creators
Spotify – Spotify pays about $0.006 to $0.0084 per stream
Anchor – Get paid to podcast
Merchandise
Teespring – Make Shirts
DFTBA – by Hank Green, for Creators.
Merch by Amazon – create a product page on Amazon
Fanjoy – Limited edition merchandise experiences from your favorite people like Casey Neistat and David Dobrik.
Cafe Press – Custom t-shirts, stickers, posters, coffee mugs and more.
Redbubble – Creatives worldwide making things like shirts, stickers, phone cases, and pillows
Chatbooks – Create books from your Instagram account.
inkfi – Order Instagram prints online
Ebay – Sell anything.
Spreadshirt – On demand custom t-shirts
Affiliate
Amazon Influencers – Get your own page on Amazon with a vanity URL
Avangate Affiliate Network – 22,000+ software products you can link to.
Rakuten Marketing – Partner with brands and earn commissions directly from your site.
ShareASale – Find products to promote. Earn a commission for referrals.
Clickbank – Online marketplace contains thousands of products to choose from
CJ Affiliate – Work with quality brands, introduce your audience to relevant products and services
Minds – Get paid in crypto for your contributions to the community.
SubscribeStar – Independent Membership Platform
Steady – Offer readers, viewers or listeners a membership for your publication
Podia – Sell online courses, memberships, and digital downloads.
Talent Agencies
CAA (Creative Artists Agency) – American talent and sports agency based in Los Angeles, California
DBA (Digital Brand Architects) – The first and most pioneering social influencer talent management agency
IMG Talent – Global leader in sports, events, media and fashion
WME (William Morris Endeavor) – Talent agency representing artists across all media platforms, specifically movies, television, music, theatre, digital and publishing
UTA (United Talent Agency) – Talent and literary agency representing actors, writers, directors, producers, recording artists and more
The Gersh Agency – Talent and literary agency based in Beverly Hills, California and New York City
ICM (International Creative Management) – Representation of artists, content creators, authors, artisans and journalists
APA (Agency for the Performing Arts) – One of the largest diversified talent agencies in Los Angeles with headquarters in Beverly Hills, New York, Nashville and London
Abrams Artists Agency – Leading talent and literary agency fostering the careers of prominent actors, writers, and digital influencers
CK (CK Talent Management) – Represents Models, Actors, Coaches, Recording Artists, Social Media Personalities and Pro and Semi-Pro Athletes and Adult Film Actors
Paradigm Talent Agency – Provides global representation to a diverse and dynamic roster of artists and content creators in television, live music, motion pictures, theatre, digital, book publishing, content finance, and brand partnerships.
Wasserman Media Group – Sports marketing and talent management company based in Los Angeles
Buchwald & Associates, Inc. – Offers representation in every area of the entertainment industry
Courses
Coursecraft – Provides everything you need to build superbly designed self-paced online courses
Thinkific – The all-in-one platform to help you easily create, market, and sell your own online courses
Teachable – Create and sell beautiful online courses
Skillshare – Learning platform with online classes taught by the world’s best practitioners
Highbrow – Helps you learn something new every day with 5-minute lessons delivered to your inbox every morning
Udemy – Online learning platform aimed at professional adults
WizIQ – Cloud-based education platform
Kajabi – All-in-one platform that makes it easy to create online courses, launch marketing campaigns, build landing pages, and design the perfect website
Eliademy – Free online classroom that allows educators and students to create, share and manage online courses with real-time discussions
Licensing
Caters News Agency – An international supplier of visual content
Storyful – Social media intelligence agency that sources and verifies insights for media, communications and brand partners by analyzing digital content
The QYOU – Media company powered by the world’s top influencers specializing in networks, original shows & formats, and influencer marketing
Vimeo Stock – Partnering with world-class creators to curate exclusive footage
ViralHog – Resource for trending video
Foap – Help brands scale their visual content efforts with a diverse community of 3 million photographers & videographers from all over the world to increase the RO
Rumblefish – One stop shop digital rights management for creators and distributors of music
Starsona – Get personalized videos from the Stars
Cameo – Book personalized video shoutouts from your favorite people
Jukin Media – Maximizes the value of video by working with premiere brands, publishers, and media companies throughout the world
Databases
Social Bluebook – Offers social media influencers software tools that empower, educate, and protect them when working on branded content with advertisers
HypeAuditor – Analyze any Instagram account in-depth for fake followers and engagements
Social Junction – Allows brands, agencies, MCNs, agents, managers and influencers to effortlessly work together from one platform
Scrunch – Reach your ideal consumer with data-driven audience insights and a powerful technology platform
Hypr – World’s largest and smartest Influencer search and discovery directory that provides real-time analytics for social Influencers across major social platforms
Tagger – Influencer Marketing built for Unlimited Relationships, Searches & Seats
Brandwatch – World’s leading social intelligence company
Influicity – The leading platform for influencer analytics, search, campaigns, media buying, and reporting
Mention – Real time monitoring about your brand from the web and social media
Traackr – Provides one system-of-record for influencer discovery, management and analytics
OpenInfluence – Global influencer marketing solution focused on generating value for brands across all the major social media platforms
Socialblade – Help you track YouTube Channel Statistics, Twitch User Stats, Instagram Stats and more
Julius – xx check with icon
InfluencerDB – Discover, Manage and Measure Your Influencer Marketing Programs with the Influencer Marketing Cloud
CloutHQ – A curated influencer database that streamlines outreach
Audiense – Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.
Pitchbox – Influencer Outreach & Content Marketing Platform for Brands, SEO Agencies and Growth Hackers
CreatorIQ – Master the volume and complexity of your storytelling ecosystem to make your most valuable impression
Klear – Social media analytics and intelligence platform that provides social data services for brands, agencies and enterprises
Tubular – World-leader in social video analytics and sponsored video intelligence to help you grow and monetize your business
Ninja Outreach – Software that streamlines your influencer marketing and lead generation process with automated outreach
Marketplaces
Markerly – Spans multiple networks to help you identify and recruit people whose lives are most relevant to your brand and values
Brandbacker – Intelligently engage and grow your brand’s audience through original content from over 30000 bloggers and influencers.
PopularPays – Connects brand with creators to produce custom content, generate awareness through influencer marketing
Content BLVD – Get your products in the hands of YouTubers with just a few clicks
Rep – Marketplace where anyone with any amount of followers on social media can monetize their accounts by working with brands, marketers
Matchmade – Easy-to-use platform that brings advertisers and influencers together for targeted and measured campaigns
Tomoson – The first software as a service geared towards influencer & micro-influencer outreach
Brandsnob – Influencer Marketplace helps brands build, manage and amplify their influencer and content campaigns
Tribe – Self serve marketplace connecting brands & agencies with social media influencers
Facebook Branded Content – Produced by a publisher or creator for payment by a business partner
Reward Style – Dallas-based company, which runs a monetization platform for fashion, beauty and lifestyle influencers
Shoutcart – Check influencers for accuracy and authenticity
Niche – xx
Famebit – Leading self-service influencer marketing platform where brands and influential creators collaborate for branded content endorsements on YouTube, Instagram, etc.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
HOW DO CREATORS MAKE MONEY?
Update: CreatorScape 2020 is on Influence.co
Let’s count the ways
What does the landscape look like for a creator who wants to monetize? Seriously how many options, biz models and companies do they have to understand to make some serious cash?
It turns out there’s over 600 companies that can help creators monetize.
The 2019 edition of CreatorScape lists 639 businesses that run the Creator Economy.
Digital Goods
Ad Revenue
Merchandise
Affiliate
Memberships
Talent Agencies
Courses
Licensing
Databases
Marketplaces