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Chef Amaury Guichon’s Social Media Stardum and Hit Netflix Show


Chef Amaury Guichon’s Social Media Stardom And Hit Netflix Show

There are very exceptional chocolates out there – some come in the form of a typical chocolate bar while others in a box with a variety of shapes and flavors. – But, this is only the surface of the chocolate world, with creative people out there that push the boundaries with this ingredient and create works of art. 

One of the chocolatiers that has made this form of art and culinary practice a career is none other than Amaury Guichon, a true master of this craft.

Initially making his first viral post while creating a chocolate Nautilus, Amaury Guichon has continually learned and developed new techniques and skills in order to continue pushing himself to make bigger, better, and more complex pieces.

Ghichon further rose to fame after hosting the popular Netflix series “School of Chocolate”, wowing viewers with his impressive sculptures while also teaching other chefs how to master the craft as well.

Have you ever seen a full-size chocolate shark sculpture? Or a foosball table? How about a grandfather clock made out of chocolate? Well, Guichon has done it all.

Who is Chef Amaury Guichon

Amaury Guichon is a French chocolate sculptor and artist who has fast become one of the most followed influencer pastry chefs on social media. The thirty-year-old is famous worldwide for his extravagant and fascinating works of chocolate art.

His recent appearance on Netflix’s School Of Chocolate captured the hearts of many. The show isn’t comparable to other cooking competitions and is more akin to an actual school show, as the title suggests.

The participants are entrepreneurs, chefs, and even restaurant owners who are considered “students” of Amaury and seem keen to learn from him.

No one gets eliminated for coming last in a challenge, and in fact, Amaury takes these moments as a teaching opportunity, sharing honest feedback with the participants while at the same time sharing his knowledge on how they can hone their craft or achieve better results.

So, if you find yourself wanting to learn about Guichon’s start in the pastry and confectionary world then you’re in the right place. 

Amaury spent most of his younger years in France, and at the mere age of 14 began realizing that conventional schooling wasn’t a good fit for him. He choose to leave and enrolled in vocational schooling instead.

He went on to study cooking at France’s Thonon-les-Bains for two years, before being lured to his true calling – pastries and desserts – for which he traveled to Geneva in order to complete an internship to master the craft. Once his internship was completed he went back to France and undertook two further years of schooling at Maison Lenôtre in Paris in advance pastry cheffing.

Later in 2013, Guichon would make his first tv appearance on the popular French program Qui Sera le Prochain Grand Pâtissier? Which translates to Who Will be The Next Great Pastry Chef? in English.

Amaury would go on to win third place, after competing against other notable chefs.

It was in 2016 when Amaury started to post his workings consistently on social media – more specifically Instagram and Youtube – where he would routinely showcase the process of creating these magnificent chocolate sculptures, allowing his followers to become immersed in these works of art. 

His audience from across the globe praised him for the level of detail and realism, while at the same time stating that these large chocolate statues deserved all the attention they could get.

Chef Amaury Guichon’s Social Media Stardum

Amaury Gichon currently has over 20 million followers on TikTok paired with a crazy 398 million likes. 


He also uses Instagram as a creative outlet to share his work and has 11.2 million followers with each post amassing impressive engagement. 

Amaury originally created his Youtube account back in late 2013 but only began uploading consistent videos to the platform once he found fame on TikTok and IG. He now has 8.5 million subscribers and uses the app to share long-form videos of behind-the-scenes footage and the process of creating these life-size chocolate sculptures with his followers

The Student Becomes the Teacher

Amaury was definitely born to be an artist, his passion for chocolate paired with his curiosity and capacity to think outside the box is what sets him apart from the crowd – there’s really no telling what hyper-detailed chocolate statue he’ll work on next!

The all-star chef has traveled the globe drawing inspiration for new creations from all corners of the world. He’s also taught masterclasses in over 20 different countries, spanning all continents. 

Guichon is also the founder of The Pastry Academy, where he routinely works as an instructor and consultant, helping other pastry aficionados master their craft.

And that’s not all! Amaury also released his first recipe book, The Art of Flavor, in late 2018. In which he shares the recipes for some of his signature creations, techniques, secrets, and much more.


Hopefully, you’ve found this article inspiring and now have a better understanding of the impact social media can have. Food is a popular niche on most social apps, so if you’re a chef who’s looking for your next career break it might be worthwhile sharing your foodie feasts online for all to see.

Don’t worry about your videos being perfect – that’s something you can grow into and edit as your accounts grow. In fact, if you scroll to Amaury’s first few social posts they look nothing like the ones today. 

The most important aspect is to simply start, everything else will fall into place over time. 

So, what are you waiting for? Start sharing your recipes and process with audiences from around the globe today!

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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