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How TikTok Promotes Wellness on Its Platform - Net Influencer

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How TikTok Promotes Wellness on Its Platform

TikTok is one of the most popular social media platforms, and it’s also a great place to find wellness content. Check it out!

For many years now, social media platforms have been focusing on the wellbeing of their users, namely their mental health. These platforms have been known to partner with mental health organizations such as Mind and Mental Health America to encourage users to take better care of their overall health.

As TikTok continues to grow in popularity, the platform has pushed itself even further in order to become a safe place for users to interact with. The TikTok Wellness Hub has allowed a new wave of popular wellness influencers to advocate and provide more suitable mental health resources for a wide variety of their followers.

What is the TikTok Wellness Hub?

Back in April 2021, TikTok announced the first launch of its intuitive Wellness Hub, a platform where users could go to learn more about health and wellbeing. The platform is divided into four main sections: ‘Food and Nutrition’, ‘Fitness’, ‘Life Advice’ and ‘Mindfulness’. Essentially, the Wellness Hub works by allowing popular wellness influencers to create content surrounding these four core values. This platform also promotes a selection of featured creators, these are wellness influencers with a wealth of knowledge in these specific areas. 

Moreover, the Wellness Hub also includes a plethora of videos and articles from institutions such as Headspace and Nike Coaching, offering users more information and guidance when it comes to their physical and mental health. Although the Wellness Hub may seem different from TikTok’s usual quirky and off-beat content, it proves that large social media platforms are truly listening to their audiences and providing more integral support. 

How TikTok Promotes Wellness on Its Platform - Net Influencer

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Why did TikTok create the Wellness Hub?

The Wellness Hub was created in order to build a virtual space where users could come and gain advice and resources regarding their wellbeing. This new platform is purposely different from TikTok as it tries to be completely devoid of its typical content. Instead, the Wellness Hub focuses entirely on positive coping skills for mental health. It comes at a time when social media is being used every day, which in turn, has the ability to both boost and detriment our mental and physical health.

In fact, the Wellness Hub has seen great success in Singapore with TikTok stating that ‘The Hub is the latest in TikTok for Good’s broader efforts to create an online safe space where users can express their vulnerabilities freely, find communities of support and destigmatize mental health conversations.’ 

How TikTok Promotes Wellness on Its Platform - Net Influencer

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How to find the TikTok Wellness Hub

As mentioned previously, the Wellness Hub is separate from the actual TikTok app. This platform can be found online, using a website that hosts all of the featured and most popular wellness content. This website also shares links to crisis lines across the world, informative articles, and brand partners. 

TikTok itself also promotes an array of wellness content under the hashtag #WellnessHub. This gives users access to a plethora of unique videos made by a wide selection of popular wellness influencers. As a result, this helps smaller influencers to share their tips and experiences with their mental health.

How TikTok Promotes Wellness on Its Platform - Net Influencer

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Popular Wellness Influencers

Wellness influencers have managed to dominate the social media sphere, inspiring followers to take positive action for their own health. Since this new style of influencer has become popular, wellness content has been placed front and center for many promising brands. Described below are just some of the most popular wellness influencers on TikTok.

Dr Alex George

Many people will know Dr Alex George best from the reality show Love Island. But since his brief stint on the show, he has managed to become a popular wellness influencer with 790.5K followers on TikTok. After becoming the UK’s official Mental Health Ambassador in 2021, Dr George has been using his various social media channels to promote better help for mental health across the UK.

The wellness influencer also partakes in various trends such as the Walk With Me Challenge, where influencers encourage their followers to go on daily walks for their mental health.  Alex George is also gaining a wealth of opportunities from his success on TikTok and has even set up his own vegan wellness brand called WeArePrescribd

@dralexgeorge #postyourpill #mentalhealthmatters ♬ Get You The Moon – Kina

skincarebyhyram

skincarebyhyram, whose real name is Hyram Yarbro, is a popular wellness influencer known best for giving honest reviews about the world’s biggest skincare brands. With nearly 7 million followers, Yarbro is dedicated to helping his audience protect their skin and avoid an abundance of harmful ingredients. skincarebyhyram recently set up his own skincare brand which aims to help customers repair their skin and inspire social change. The brand, Selfless by Hyram, helps to fight climate change by donating funds from every product purchased. The impact of this wellness influencer shows that these individuals have the chance to help their viewers and promote change on a much larger commercial scale.

@skincarebyhyram I accidentally touched the dropper filming this #sin ♬ I gotta put ME first – Citiboii SRT

thefitnessmarshall

With 1.3 million followers and 27.6 million likes, thefitnessmarshall has expertly created a collection of invigorating workout routines with a twist. Each routine uses high-intensity dance choreography to help viewers workout to some of their favorite songs. He uses TikTok to promote his virtual workout classes on a smaller scale, giving viewers a better idea of what a full class would be like. thefitnessmarshall believes that exercise should be fun, seen as he often laughs at his own silly mistakes and brings a sense of vitality to every class. This wellness influencer has even set up his own clothing line. Active Booty sells a variety of workout clothes using plus-sized models in every piece. 

@thefitnessmarshall Someone turn off my mic @haleyjordan12 @adflorea #thefitnessmarshall #homeworkout ♬ Señorita – Shawn Mendes & Camila Cabello

Lewis Howes

Lewis Howes is a very successful influencer with 1.5 million followers on TikTok. Known best for his NY Times Bestseller, ‘The School of Greatness’, Howes uses the platform to post a variety of content from the world’s greatest motivational speakers. He also posts his own advice on topics such as ‘Be Prepared for Challenges in Life’ and ‘The Pressures on Teenagers Today.’ This wellness influencer also provides a wide selection of coaching courses and newsletters to keep his followers up to date and engaged with his content.

@lewis Are you always training for the challenges in life? #stoic #stoicism #philosophy #epictetus ♬ Secunda – Jeremy Soule

anisabenitez

Anisa Benitez focuses on spirituality and mindfulness content as a way to engage and inspire her 77,000 followers. As a promising actor and ex-Google employee, Benitez offers her followers a wealth of enriching knowledge, encouraging them to use healthy coping skills in order to remain in the present moment. This influencer also uses TikTok to recommend self-help books such as ‘Do Nothing’ by Celeste Headlee. Anisa Benitez has also branched out into other forms of content creation seen by her podcast No Starving Artist, where she shares advice on how to stay mentally well as a budding creative artist.

@anisabenitez Better to buckle up than take the easy ride ✨ #advicetomyyoungerself #becomingher ♬ The Moving Stills cover Tears for Fears – themovingstills

Popular wellness influencers have managed to successfully find their own niche, promoting an array of content that comes along with it. As social media platforms, including TikTok, continue to become an active part of our daily lives, there is no doubt that other platforms will follow in the footsteps of the TikTok Wellness Hub. 

Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

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