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Going Global: Podscribe’s Latest Tool Reveals International Podcast Insights

Podcast attribution and analytics platform Podscribe announced the launch of a new product called “International Research” that expands its database with insights into the podcast landscape across multiple countries.

The International Research tool provides detailed data on the top 600 podcast shows from Germany, Mexico, France, the United Kingdom, Australia, and Canada. Show profiles include metrics such as renewal rates, advertiser information, placement strategies, demographic breakdowns, and ad load percentages.

This release marks the first time Podscribe users can comprehensively explore, find, and research international podcasts outside the United States. The tool allows users to search and filter shows globally to include international markets in their research and campaign planning.

Additionally, International Research provides visibility into advertisers buying podcast ads to reach worldwide audiences. Users gain insights into the brands investing in global podcast advertising and their strategies for different regions.

According to the announcement, the launch assists marketers in planning and executing more effective international podcast ad campaigns by helping them understand nuances across markets. Advertisers can use the new cross-country data to optimize their reach and engagement with audiences worldwide.

“International Research” is available immediately to all Podscribe VERIFI users. The tool expands Podscribe’s offerings from a U.S.-centric database to incorporate insights spanning key international podcast markets.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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