An influencer without a media kit is like a digital artist without proper illustration software – it just doesn’t make sense. In this day and age, when influencer marketing is on the rise, it is important to have an influencer media kit so that you can stand out from the crowd.
But, what exactly is an influencer media kit and how will it benefit you? Let’s find out!
What Is An Influencer Media Kit?
An influencer media kit is basically a resume for influencers. It is a digital portfolio that highlights your past collaborations and your strengths. The point of a media kit is to show brands that you have what it takes to make their influencer marketing campaign a success.
By providing all the necessary information in one place, you also get rid of a lot of back-and-forth communication between you and your prospective clients.
A good influencer media kit contains the following:
- An “about me” section along with your photo.
- Your social media statistics including your engagement rate.
- Your follower demographic analysis.
- Contact information including a link to your website, if you have one.
- Most notable brand partnerships.
- Your rates for various types of content.
- Testimonials from previous clients.
Now that you know what an influencer media kit is, let’s look at why it is beneficial and how you can create one.
Why Is An Influencer Media Kit Necessary?
Whether you are a micro influencer or a mega influencer, having a media kit is always beneficial. Here’s why:
- It adds to your credibility and makes you come across as professional to brands.
- It allows you to showcase your most successful brand-partnerships.
- It lets brands know who you are and what exactly you bring to the table.
- It allows for brands to contact you easily.
- Brands can see all your social media statistics in one place.
It also helps you pitch brands more successfully. It is hard to show people why you would be great to work with in an email. But with an influencer media kit? You will have more success!
In short, an influencer media kit contains all the information necessary for brands to gauge if you are the right fit for their campaign. It is an important ingredient in the recipe for success as an influencer.
How To Create an Influencer Media Kit?
An influencer media kit is basically a visual resume, which means it should not only inform but also be aesthetically pleasing. After all, being an influencer requires 50% aesthetics, right? So, make sure your media kit highlights your aesthetic style.
#1 Gather data about all your social media platforms
This is one of the most important steps because this is concrete evidence that you can turn your client’s social media campaign into a success. Gather the following information for each social media platform:
- Number of followers.
- Engagement rate: this is the real measure of how successful your social media accounts are. This is calculated using the following formula:
(likes + comments)/ followers x 1
- Audience demographics: what is the gender breakdown of your audience? Where do they live? What is their age? This information is important because brands want to collaborate with influencers who have the same audience as their target demographic.
You can include this information in the form of infographics or comparison charts. These statistics will keep changing, so you must update your media kit periodically.
#2 Write a great bio
This section will tell your clients who you are, so make sure you talk about what you can do and any unique strengths that you bring. If you passionately believe in something that is relevant to your niche, include that, too!
For example, if you are a vegan chef influencer who believes that going vegan is important for the sustainability of your planet, include that. Your clients might share the same values, which will endear them to you.
Keep it short, but don’t be afraid to let your personality shine through! You will have to include a photo of yours along with your bio, so choose one where you are in your element. For example: a photo of you working on a new recipe in the kitchen.
Add your bio and photo to the first page and include your contact information (such as your email address, phone number, social media usernames, and website URL) below your bio.
#3 Choose a design for your media kit
Before clients read the information you have included in your media kit, they are going to look at the layout and the colors. So, choose a color palette and a design that represents you.
You can use Photoshop to create the layout. However, several websites such as Hootsuite and Later offer easy-to-use media kit templates. Canva also has a variety of media kit templates! All you have to do is download them and customize them to your liking! You can play around with the fonts and colors and adjust them to your liking.
You can also purchase media kit templates from Etsy for as low as $10. If you want something really unique, you can even hire someone to make a customized media kit template for you!
#4 Fill in all the information in the template
Once you have picked a template that resonates with you, edit out the existing information and replace it with your own. Don’t forget to use the checklist from above and include everything!
You can include your rates as a table. Specify how much you charge for each type of content. For example: your rates for stories, posts, reels, and so on. If you don’t charge fixed rates, you can add a disclaimer that these are approximate prices and that final prices will be based on the specific projects.
Add the pricing section towards the end of your influencer media kit. This way, brands will get to know you first.
Choose a couple of the most notable brand partnerships and add them under the “previous collaborations” section. Don’t be afraid to brag a little here! Share a picture from the partnership and use statistics to show how successful it was.
For the testimonials section, add direct quotes from previous employers and mention their name and title. You can also include their photos after asking for their permission. This will lend more credibility to your reviews!
That’s it! Your influencer media kit is ready to be distributed to prospective clients!
How Long Should An Influencer Media Kit Be?
Ideally, your media kit should not be longer than 3 pages. If you find your media kit running longer than that, review all the information you have included and cut out the unnecessary ones.
Now that your media kit is ready, send it to your prospective clients and land better deals. Keep updating it periodically to reflect your current social media statistics. Before you go, don’t forget to share this article with others!