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How to Use SEO to Gain More Engagement on Social Media

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How to Use SEO to Gain More Engagement on Social Media

As social media marketing continues to dominate various industries, it can be difficult to find new ways to stand out from the crowd. Not to mention, as society drives more towards e-commerce, creating a consistent audience can be a complex task.

In fact, data suggests that 63% of shopping begins online, even if the product is eventually purchased from a traditional brick-and-mortar store. SEO can also help influencers build more engagement across all of their social media platforms, helping them to attract prosperous opportunities with larger brands. Netinfluencer uncovers the best ways to use SEO in order to gain more traction to your social media profiles.

What is SEO?

SEO, otherwise known as Search Engine Optimization, is the process of remodeling your website so that it can achieve a higher rank on some of the most popular search engines such as Google or Bing.

These search engines use complex bots to examine the key information of every website to help gather more insight into what the website is offering. This information is then placed into an index and ranked on relevancy, depending on the specific search.

SEO is determined by a collection of features such as keywords, structure, and images. Therefore, in order to reach the first page of a search engine, a website must be equipped with content that is applicable to the initial search.

How to Use SEO to Gain More Engagement on Social Media

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How Does Social Media Affect SEO?

Although SEO is usually aimed at websites and user experience in general, this fundamental tool can also affect social media. Social media and SEO can often work together to bring organic traffic to your profiles.

If you are consistently promoting your content, then your audience is more likely to discover your search-optimized content. Moreover, if you post optimized images and captions to Instagram or Facebook, then these posts are more likely to show up when searching your name or content.

Plus, social media content is more likely to be shared across other platforms. This can help to organize the search index and help make your content more visible to others either through backlinks or organic traffic. 

Why Is SEO So Important?

SEO has managed to become one of the most prominent practices within digital marketing, making the world of e-commerce a more dynamic and competitive place. This process helps to turn organic traffic into a loyal customer base. With regard to influencer marketing, this can turn your regular audience into paying customers, creating an additional revenue stream.

Aside from visibility, SEO can offer credible data about your audience and their regular habits. By using tools such as Google Search Console, you can see the most relevant searches for you, and popular keywords, and can even link specific YouTube videos to your associated websites. 

It is also important to consider that SEO is a prosperous tool that is used by a collection of marketers. With over 3.5 billion daily searches on Google, SEO has helped audiences to better refine their searches and discover exactly what they are looking for. Influencers can also use these tools to better categorize their content so that it better appeals to a viewer’s search. 

How to Use SEO to Gain More Engagement on Social Media

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5 Ways to Better Optimize Your Social Media

SEO can help to place your social media profile at the top of search rankings, making it easier for brands to find you and reach out for potential collaborations. Listed below are just five simple ways you can use SEO practices in your social media content.

  1. Use Optimized Pictures

Audiences react well to pictures on social media as it gives them a mental reminder of your content and encourages audiences to share the content further. Data from April 2022 states that nearly half of content marketers believe that visual content is very important to their wider strategy. There are two types of images: Vector and Raster.

Vector images lay flat and can often be used for logos, illustrations, and other forms of brand imaging. Raster images are pixel-based and more complex providing a better color spectrum but can ultimately decrease your website speed due to their larger file size. When resizing these images, it is best to fit them to a 1:1 aspect ratio and 1080 x 1080 pixels as this will help them to fit better on smartphone screens. 

  1. Implement Keywords and Structures Into Your Copy

SEO is also dependent on keywords and specific structures to help certain web pages achieve a better ranking. You can discover popular keywords through SEO software such as Moz or by viewing the tags on other social media posts. As such, experts suggest that captions should be no longer than 70 words and should include at least one keyword. Structure is also a key element of SEO as it can help bots better scan your content for relevancy. Try to add headings and subheadings to your long-form posts as it can also help your audience better scan the text. 

How to Use SEO to Gain More Engagement on Social Media

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  1. Be Consistent and Active Across Many Platforms

Although it may seem obvious, a consistent content schedule can help to better optimize your social media. As you continue to post relevant and new content, search engines will be better able to update your content within the search index. Plus, if you are creating and publishing content on a widespread scale, your posts are more likely to be shared with others. As mentioned, this can lead to a boost in organic traffic to your social media profiles. 

  1. Create Shareable Content for Backlinks

A backlink is simply when one website provides a link to another website somewhere in their copy. This can be a very important aspect as backlinks can highlight your content’s popularity and help you become a prevalent figure in your respective niche as an influencer. Research suggests that both content and backlinks are the top most important factors when trying to gain a higher rank on Google. Content, such as infographics can provide your audience with valuable data and insight that can also be used elsewhere. If you also have a blog, creating evergreen content can also be useful for backlinks.

How to Use SEO to Gain More Engagement on Social Media

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  1. Optimize Your Social Media Profiles

SEO can be used in many ways, including in your social media profiles. Influencers are encouraged to use a CTA within their bio to help brands better locate important links to their content. It is also vital that you include a clear profile picture that has been resized to suit a range of smartphones and tablets. If possible, try to make your username the same, or at least similar, across all of your profiles. This will help to boost relevance within the index and also help your audience find your content more effectively.

SEO can help build a plethora of engagement across websites and social media. Even using this tool in a simplistic way can help to place your social media profiles at the top of search engines, creating more visibility. To discover more about building engagement on social media, visit our website

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Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

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