Magician and entertainer Ash Magic added over 450K Instagram followers in September, more than double any other account on this list, with no confirmed event behind the surge. Christian Watson’s design brand 1924us kept climbing on continued momentum from a July book release, while the Irwin family’s crocodile-feeding tradition at Australia Zoo gave Robert Irwin a dated September hook. The rest of the list is independent creators sustaining output with no single traceable catalyst. Here are Australia’s fastest-growing Instagram accounts from last month:
Tasmania-based designer behind heritage brand 1924us; growth is consistent with continued discovery of his July book “How Lucky Am I,” which topped The New York Times bestseller list on release.
Wildlife photographer and conservationist; the Irwin family is feeding crocodiles in the Crocoseum at Australia Zoo from September 19 through October 5 as part of the zoo’s spring holiday program.
Content Creators vs. Celebrity and Institutional Reach
Robert Irwin is the only confirmed September catalyst, tied to the Irwin family’s Crocoseum show through October 5. Christian Watson’s 1924us and Chris Kohler draw on publisher and newsroom infrastructure, though neither has a fresh September trigger. The rest (Ash Magic, Nicole Maguire, Unice Wani, Stefania Ferrario, Ahmed Khanji, Jack & Megan, and Xanthe Blaise) are independent creators growing on self-built output alone.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
Magician and entertainer Ash Magic added over 450K Instagram followers in September, more than double any other account on this list, with no confirmed event behind the surge. Christian Watson’s design brand 1924us kept climbing on continued momentum from a July book release, while the Irwin family’s crocodile-feeding tradition at Australia Zoo gave Robert Irwin a dated September hook. The rest of the list is independent creators sustaining output with no single traceable catalyst. Here are Australia’s fastest-growing Instagram accounts from last month:
#1. Ash Magic | @ashmagic
Gained: +454.5K followers
September total: 2.2M followers
Australian magician, actor, and TikTok star behind the touring show “Metaverse of Magic.”
#2. Christian Watson | 1924us | @1924us
Gained: +178.2K followers
September total: 6.4M followers
Tasmania-based designer behind heritage brand 1924us; growth is consistent with continued discovery of his July book “How Lucky Am I,” which topped The New York Times bestseller list on release.
#3. Ahmed Khanji | @khanjicyber
Gained: +159.9K followers
September total: 273.5K followers
A cybersecurity content creator.
#4. Robert Irwin | @robertirwinphotography
Gained: +151.3K followers
September total: 10.1M followers
Wildlife photographer and conservationist; the Irwin family is feeding crocodiles in the Crocoseum at Australia Zoo from September 19 through October 5 as part of the zoo’s spring holiday program.
#5. Jack & Megan | @jack.and.megan
Gained: +125.2K followers
September total: 192.5K followers
Lifestyle content creator duo.
#6. Nicole Maguire | @simple.home.edit
Gained: +119.8K followers
September total: 3.7M followers
Continues building her family-recipe brand Simple Home Edit, backed by two bestselling cookbooks.
#7. Chris Kohler | @chriskohlernews
Gained: +111.9K followers
September total: 1.2M followers
9News finance editor and author of “How They Get You,” known for covering cost-of-living and grocery pricing.
#8. Unice Wani | @unicewani
Gained: +108.6K followers
September total: 707.6K followers
Australian TikTok star, model, and content creator maintaining well-above-average engagement on short-form video.
#9. Xanthe Blaise | @xanthe_blaise
Gained: +107.1K followers
September total: 269.7K followers
Actress, model, voice-over artist, and emcee in Melbourne.
#10. Stefania Ferrario | @stefania_model
Gained: +92.9K followers
September total: 1.2M followers
Body-positive model and activist behind the 2015 #DropThePlus campaign.
Content Creators vs. Celebrity and Institutional Reach
Robert Irwin is the only confirmed September catalyst, tied to the Irwin family’s Crocoseum show through October 5. Christian Watson’s 1924us and Chris Kohler draw on publisher and newsroom infrastructure, though neither has a fresh September trigger. The rest (Ash Magic, Nicole Maguire, Unice Wani, Stefania Ferrario, Ahmed Khanji, Jack & Megan, and Xanthe Blaise) are independent creators growing on self-built output alone.
Data from HypeAuditor, September 2026
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