Nearly Half of U.S. Consumers Now Use TikTok as a Search Engine, Study Finds

Nearly half of U.S. consumers have already used TikTok as a search engine in 2026, according to a new study from Adobe Express, marking a roughly 20% increase in adoption compared to two years ago as video-first platforms claim a larger share of everyday information-seeking behavior. Adobe Express surveyed 807 consumers and 200 small business … Continue reading Nearly Half of U.S. Consumers Now Use TikTok as a Search Engine, Study Finds