YouTube Channel Manager & Content Producer (Sport & Entertainment)

AND THE NEW is an award-winning social-first strategic marketing agency working with leading sports, culture and entertainment brands. We help ambitious rights-holders, teams, leagues, and brands grow through platform-native content, sharp creative and intelligent distribution.

THE OPPORTUNITY

We're looking for someone who can run a YouTube channel like it's theirs: thinking, producing, optimising and reporting, day in, day out. You'll own the channel relationship for one of the world's biggest football clubs, and act as the complete quarterback for a set of global motorsport properties.

If you've ever watched a channel underperform and known exactly what you'd do differently, then this is the role for you.

THE ROLE

You'll be responsible for two different flavours of the same job, and you need to be genuinely good at both.

For one major football club, you'll be the day-to-day owner of the YouTube relationship generating content ideas, working closely with their internal team (and sometimes our in-house agency production team) to get things produced, and continuously optimising the channel's performance.

For a portfolio of global motorsport rights-holders, you'll be the complete quarterback: developing the content strategy, producing briefing and managing freelancers or editors, reporting results back to clients with clear, commercially-minded recommendations, and, sometimes, editing yourself where needed.

This is a hands-on role for someone who wants real ownership, not a watching brief.

WHAT YOU’LL BE DOING

• Owning the content strategy and editorial calendar for multiple YouTube channels across sport and entertainment.
• Generating and pitching content ideas grounded in audience behaviour, platform mechanics and what's actually working right now.
• Briefing, producing and/or editing video content, including long-form, Shorts and supporting formats.
• Writing and optimising titles, thumbnails, descriptions and hooks built to perform on YouTube specifically, not just repurposed from elsewhere.
• Managing freelance editors or production resource where required, including briefing, quality control and turnaround.
• Analysing channel and video performance, and turning data into clear, actionable recommendations.
• Reporting to clients and senior stakeholders with confidence and translating performance into commercial language they care about.
• Staying ahead of platform changes, formats and competitor channels across sport, culture and entertainment.
• Working closely with internal teams and client-side stakeholders to keep ideas moving from concept to publish.

WHAT WE’RE LOOKING FOR:

• Proven experience managing or producing for YouTube channels at a brand, rights-holder, team, athlete, agency or publisher.
• A genuine, detailed understanding of what makes YouTube content perform: hooks, pacing, packaging, retention, thumbnails, titles and the platform's recommendation behaviour.
• Hands-on production or editing capability. You don't need to be a master editor, but you need to be comfortable in the process, not just briefing it from a distance.
• Experience working directly with clients or senior stakeholders, including managing feedback and expectations under pressure.
• Sharp editorial judgement. You can explain why something worked or didn't, not just point at the view count.
• Comfort working at pace across multiple accounts and priorities without dropping quality.
• Confidence managing freelancers or external resource, including giving clear briefs and holding a quality bar.
• A genuine interest in sport, motorsport or culture-led content. You don't need to be a die-hard fan of every property, but you need to respect the intensity and commercial stakes of these audiences.

WHAT GREAT LOOKS LIKE:

In this role, success looks like:

• Channels that are growing in the metrics that actually matter: not just views, but watch time, subscriber growth, audience retention and content that clients are proud to be associated with.
• Content plans that are proactive, not reactive: ideas pitched ahead of need, not produced on request.
• Clients who trust your judgement on what should and shouldn't be made.
• Freelancers and editors who know exactly what's expected of them because your briefs are clear.
• Reporting that tells a story, not just a spreadsheet, and allows performance to be translated into decisions.

WHO THRIVES HERE:

You'll do well here if you're:

• Proactivity: you spot what needs to happen and move it forward without waiting to be asked.
• Equally comfortable thinking strategically and getting hands-on with production.
• Commercially aware: you understand that content exists to drive growth, relevance and client confidence, not just output.
• Direct, clear and low-ego: you'd rather the work be right than be the one who was right.
• Resilient under pace, comfortable with ambiguity, and quick to take ownership.

WHO THIS MIGHT BE FOR:

If you think of YouTube management as scheduling uploads and replying to comments, this probably isn't the right fit. We're looking for someone who treats the channel as a growth engine not just a content calendar to maintain.

BENEFITS AND SALARY

• Salary range £38,000 – £45,000 (dependant on experience).
• Company commission scheme
• Hybrid working (2 days/week in London office)
• 25 days paid holiday + bank holidays 
• Birthday day off
• Agency Christmas shutdown
• Annual training & development budget 
• Pension scheme
• Onsite gym 
• Opportunity to grow fast in a creatively ambitious and collaborative team who are working at the forefront of brands in sports, entertainment and culture.

HOW TO APPLY

When you apply, please include:

• Specific YouTube channels or videos you've personally worked on, with what you did and what happened as a result.
• Any examples of channel growth, performance improvement or content that significantly outperformed expectations.
• Links to channels or content you're proud of.

We actively welcome applicants from all backgrounds, experiences, and industries. At AND THE NEW, we believe great ideas are born from difference and we’re building a team that reflects that.