YouTube Channel Manager

WHAT WE'RE LOOKING FOR

Ten Toes is searching for a YouTube Channel Manager to join our content team, working with leading rightsholders in the world of sport to grow, engage and deepen connections with their online audiences. The successful applicant will play a key role in driving YouTube channels for sports rightsholders forward – from editing and packaging long-form and Shorts content, to running live streams and optimising performance for both reach and revenue.

We are looking for someone who lives and breathes YouTube: someone who understands what makes viewers click, watch and come back, and who knows how to turn a sports organisation's content into a channel that genuinely grows. If you thrive in a fast-moving sports environment, we’d love to hear from you.

WHO WE NEED

We're looking for an ambitious, hands-on YouTube specialist with proven experience managing and scaling high-performing channels, ideally within sport for a club, league, governing body or major rightsholder. The individual will combine strong editorial instincts with real technical capability - confident editing in Premiere Pro and After Effects, creating scroll-stopping thumbnails in Photoshop, and setting up and running live streams from end to end.

The ideal candidate will have a deep understanding of YouTube best practice – packaging, titles, thumbnails, retention and audience behaviour – alongside a commercial mindset, knowing how to optimise content for platform revenue as well as views. They will be data-curious, using channel analytics to understand what's working and shape what comes next.

We’re looking for a confident communicator, comfortable working directly with clients and our internal teams. The role follows the sporting calendar, so regular weekend and evening working – particularly on live event days and during peak periods – is a core part of the job, with support from the wider content team. Being proactive, organised and calm under pressure will be essential for success in this role.

ABOUT TEN TOES

Ten Toes is a fully-committed sports marketing agency, with a clear and passionate ambition: bring talent, brands and rights holders close to their fans – and one another.

With a dedicated, super smart and loyal team, we've had award nominations from AdWeek and the Sport Industry Group, showing how our ethos is that we are 'all in' – fully committed – in everything we do.

The successful applicant will receive the following:

• A competitive salary
• 25 days of annual leave
• A day off for their birthday
• Private healthcare
• Regular performance and salary reviews

ROLE PROFILE

JOB TITLE

YouTube Channel Manager

EXECUTIVE SUMMARY

Our YouTube Channel Manager will play a key role in driving high-profile YouTube channels forward for our rightsholder clients, acting as a channel lead and YouTube specialist within the agency. The roleholder will be responsible for the end-to-end running of channels – editing, packaging, publishing, live streaming, community management and performance optimisation. They will work closely with our content, video and design teams, and directly with clients, to grow subscribers, watch time and revenue through best-in-class YouTube output.

KEY ACCOUNTABILITIES

• Take full ownership of the day-to-day management of YouTube channels, including content planning, editing, scheduling, publishing and optimisation
• Edit long-form and Shorts content using Premiere Pro and After Effects, tailoring each edit to the format, audience and platform behaviour
• Package every upload for performance – titles, thumbnails, descriptions, chapters, playlists and end screens – creating thumbnails in Photoshop to a consistently high standard
• Plan, set up and deliver live streams end to end, including technical set-up, scheduling, on-the-day monitoring and troubleshooting, and post-stream repurposing
• Act as lead publisher on key event days, coordinating with the wider content team and the client to deliver timely, accurate and engaging output
• Build and maintain the channel's content calendar, aligned with the sporting calendar and client objectives
• Drive channel growth and monetisation – optimising for click-through rate, retention and watch time, and working with the client to maximise platform revenue opportunities
• Manage rights and brand safety on the channel, including copyright claims, Content ID and use of third-party footage, in line with client guidelines
• Manage the channel's community – moderating comments and live chat, posting community updates and spotting engagement opportunities
• Track and analyse channel performance, test and learn (e.g. thumbnail and title testing), and provide context and insight for client reporting
• Act as the day-to-day point of contact for the client on YouTube, contributing to ideation sessions, planning and review meetings
• Stay ahead of YouTube platform updates, features and trends, sharing best practice with the wider agency

SKILLS & EXPERTISE

Essential: Proven experience managing and scaling high-performing YouTube channels, ideally within sport for a club, league, governing body or major rightsholder

Essential: Great understanding of YouTube best practice, including packaging, retention, thumbnails and titles

Essential: Demonstrable experience setting up and managing live streams, including use of streaming software (e.g. Grabyo)

Essential: Strong editing capability in Premiere Pro and After Effects, across long-form and Shorts

Essential: Proficiency in Photoshop for thumbnail creation

Essential: Strong knowledge of, and passion for, sport – across both men's and women's sport – and an understanding of how sports fans engage with content on YouTube

Essential: Commercial mindset, with experience optimising content for platform revenue as well as reach

Essential: Strong communication skills and experience working with clients or senior stakeholders

Essential: Willingness to work weekends and evenings in line with the sporting calendar, including regular live event days

Desirable: Data analytics capabilities, including YouTube Studio and third-party analytics tools

Desirable: Working knowledge of YouTube copyright, Content ID and rights management

Desirable: Experience working with AI clipping tools