Youth Community - City Head

Youth:ink is Chtrbox’s youth marketing arm, built to discover and empower India’s next generation of creators. We’re building a student-first creator community for young people who love content, culture and storytelling. Through brand campaigns, learning opportunities, campus experiences and creator-led opportunities, Youth:ink helps students build their skills, grow their profiles and get real-world industry exposure.

Our vision? To create a community where the next generation of creators, storytellers, brand advocates and cultural tastemakers can create, connect, grow and influence.

About the Role

We are hiring someone to build and own a city-level youth & creator ecosystem.

We’re looking for a City Head who can take ownership of building and growing the Youth:ink community in their city. Someone who understands the pulse of college campuses, knows how students think, loves building relationships and can turn ideas into on-ground action.

You will work closely with the Community Manager to Plan & execute the community strategy, campus ambassador programs, relationships with campuses, and student network. 

This role offers the opportunity to grow with Youth:Ink as we scale the community across cities and take on greater ownership across community, creator and youth marketing initiatives. 

What you will Own

1. Community Building & Engagement

• Build, nurture and grow the Youth:Ink community within the city.
• Growing the city's student community network. 
• Building a strong pipeline of campus representatives and creators. 
• Develop long-term strategies to activate, engage and retain community members.
• Plan and execute initiatives that encourage students to participate, create and collaborate.
• Understand student interests, behaviours and campus trends to keep the community relevant.
• Identify high-potential students who can become strong campus representatives.
• Track community engagement and identify opportunities to improve participation and retention.

2. Campus Partnerships & Networking

• Build and maintain relationships with colleges, student bodies, clubs, societies and faculty members.
• Identify relevant campuses and opportunities for Youth:Ink to build a presence.
• Understand college calendars, student cycles, fests, events and key campus moments.
• Develop strong relationships with campus faculties and decision-makers.
• Explore and build strategic campus partnerships for long-term community growth.

3. Offline Activations & Youth Marketing

• Brainstorm ideas for offline campus activations, branding opportunities and community initiatives.
• Develop and execute campus ambassador programmes and other offline briefs.
• Identify opportunities around college fests, workshops, events, meet-ups and campus activities.
• Understand and work within budgets for offline marketing and campus activations.
• Assist in planning costings, resource requirements and execution timelines.
• Coordinate execution of offline (on ground) & online campaigns and activations.
• Ensure brand presence is relevant, engaging and aligned with the campus environment.

4. Creator & Influencer Ecosystem

• Identify and build relationships with student creators and emerging campus talent.
• Understand the influencer marketing and student creator ecosystem.
• Identify relevant creators for community initiatives and campaigns.
• Build a strong pipeline of creators and potential community leaders within the city.

Who are we looking for 

Someone who:

• Understands and genuinely enjoys the Gen Z and college ecosystem.
• Has experience with college fests, student communities, campus marketing, events, youth marketing or similar ecosystems.
• Has strong communication and networking skills, with established connections across local colleges, student bodies 
• Can confidently build relationships with students, faculty, campus leaders and external partners.
• Has an understanding of influencer marketing, creators and the evolving creator economy.
• Can lead and manage a network of student ambassadors.
• Is comfortable working on-ground across campuses.
• Can think creatively while keeping budgets, timelines and business objectives in mind.
• Is highly organised and comfortable multitasking.
• Is proactive in identifying opportunities rather than waiting for briefs.
• Can turn ideas into executable plans.
• Is comfortable operating in a fast-moving, evolving environment.

If you live and breathe the Gen Z and campus ecosystem, enjoy creating communities and are equally comfortable brainstorming an idea and executing it on-ground, this role is for you.

Email us on afsha@chtrbox.com / aliya@chtrbox.com