VP, Social Commerce - Northern & Western Europe

SharkNinja is seeking a Vice President, Social Commerce — Northern & Western Europe to lead one of its most strategically important social commerce growth opportunities.

You will own the Social Commerce P&L across direct-to-consumer channels including TikTok Shop and social affiliate creator demand generation for Northern & Western Europe, leading the teams that run them. This role calls for Relentless Drive for Edge and Insatiable Impatience for Action.

This role calls for Relentless Drive for Edge and an Outrageously Extraordinary approach to innovation.

RESPONSIBILITIES

• Define a multiyear regional strategy across the UK, Ireland, France, Benelux and Nordic markets.
• Lead the UK TikTok Shop business, driving scale, operational efficiency and profitability.
• Lead the regional LIVE Commerce strategy, including programming, creators and hosts, production and merchandising.
• Build creator and affiliate commerce ecosystems, with partner segmentation, incentives and commercial governance.
• Drive rapid expansion of affiliate creator community across Instagram, Facebook, TikTok, Snap, WhatsApp and beyond.
• Expand successful UK practices into other European markets, adapting to local consumer behaviour and language.
• Lead forecasting, investment planning and margin optimisation, with clear GMV, conversion and creator reporting.
• Build, develop and retain high-performing regional teams, applying INSATIABLE IMPATIENCE FOR ACTION and WINNING IS A TEAM SPORT.
• Develop strategic relationships with TikTok and other social platforms, creator agencies, affiliate partners and commerce technology providers.

SKILLS REQUIRED

• Significant senior leadership across ecommerce, social commerce, marketplaces or consumer commercial businesses.
• Proven success owning and growing a substantial ecommerce or social commerce P&L.
• Experience scaling TikTok Shop, TikTok LIVE or comparable creator-led commerce platforms.
• Deep understanding of the UK social commerce ecosystem and experience across multiple European markets.
• Strong commercial and financial acumen, including forecasting, margin management and investment allocation.
• Ability to influence executive stakeholders across complex international matrix organisations.
• Exceptional communication and leadership, with Deep-Seated Confidence and Genuine Belief in the Journey.
• Bachelor's degree or equivalent experience; advanced business qualification desirable.
• Strong analytical capabilities, including commercial dashboards, experimentation and performance measurement.