VP, Social Commerce - Central & Eastern Europe

SharkNinja is seeking a Vice President, Social Commerce — Central & Eastern Europe to establish and scale social commerce as a significant growth engine across Germany, Austria, Poland and emerging Eastern European markets.

You will own the Social Commerce P&L across direct-to-consumer channels including TikTok Shop and social affiliate creator demand generation for Central & Eastern Europe, leading the teams that run them. This role calls for Relentless Drive for Edge and Insatiable Impatience for Action.

. This role calls for Deep-Seated Confidence, Genuine Belief in the Journey and an Outrageously Extraordinary approach.

RESPONSIBILITIES

• Build a multiyear roadmap, prioritising markets by platform availability, consumer adoption and commercial opportunity.
• Develop TikTok Shop and other native social commerce, building on Germany and Austria while accelerating Poland and emerging markets.
• Build LIVE Commerce and creator and affiliate ecosystems, with partner segmentation, incentives and performance frameworks.
• Design market-entry playbooks, operating models and governance for efficient expansion.
• Drive rapid expansion of affiliate creator community across Instagram, Facebook, TikTok, Snap, WhatsApp and beyond.
• Set financial planning, forecasting and KPIs covering GMV, margin, creator productivity and return on investment.
• Recruit and develop a high-performing regional team, balancing PROGRESS OVER PERFECTION with a focus on DETAILS MAKE THE DIFFERENCE.
• Identify and evaluate emerging platforms, technologies and AI-enabled capabilities that accelerate market development.

SKILLS REQUIRED

• Extensive leadership across ecommerce, social commerce, digital marketplaces or omnichannel consumer businesses.
• Proven experience owning and scaling commercial P&Ls, including revenue, profitability and investment.
• Strong understanding of Central and Eastern European ecommerce, particularly Germany, Austria and Poland.
• Expertise in creator-led commerce, affiliate marketing, social shopping and livestream commerce.
• Experience establishing new commercial capabilities, including market-entry strategy and organisational design.
• Ability to manage ambiguity, build strategy from first principles and deliver in high-growth environments.
• Experience building high-performing multicultural teams and influencing across international organisations.
• Bachelor's degree or equivalent experience; advanced business qualification desirable. European language capabilities are an advantage.
• Familiarity with social commerce technology, automation, data analytics and AI-enabled optimisation.