VP, Social Commerce - Americas & Southern Europe

SharkNinja is seeking a Vice President, Social Commerce — Americas & Southern Europe to lead the strategy, commercial performance and expansion of social commerce across North America, Latin America and Southern Europe.

You will own the Social Commerce P&L across direct-to-consumer channels including TikTok Shop and social affiliate creator demand generation for Amercias & Southern Europe, leading the teams that run them. This role calls for Relentless Drive for Edge and Insatiable Impatience for Action.

RESPONSIBILITIES

• Set a multiyear strategy across the Americas and Southern Europe, prioritising markets by platform maturity, consumer demand and commercial potential.
• Lead and scale TikTok Shop and other native social shopping, including merchandising, promotions and conversion.
• Build LIVE Commerce and creator and affiliate ecosystems, including partners, programming, production and incentives.
• Drive rapid expansion of affiliate creator community across Instagram, Facebook, TikTok, Snap, WhatsApp and beyond.
• Set regional operating models, KPIs and governance covering GMV, net revenue, contribution margin and return on investment.
• Integrate social commerce with DTC, Brand Marketing and Finance on launches, campaigns and investment.
• Recruit, coach and develop regional leaders, building a culture where WINNING IS A TEAM SPORT.
• Own investment allocation across markets and channels, balancing near-term performance with long-term capability.
• Build strategic relationships with social platforms, creator agencies, affiliate networks and technology partners.

SKILLS REQUIRED

• Extensive leadership in ecommerce, social commerce, digital marketplaces or omnichannel consumer retail.
• Proven ownership of significant commercial P&Ls, including contribution margin, forecasting and investment.
• Deep expertise in TikTok Shop, creator-led commerce, affiliate marketing and livestream shopping.
• Experience scaling commerce across multiple markets and leading senior, multidisciplinary teams.
• Strong knowledge of North American social commerce; experience in Latin American or Southern European markets is highly desirable.
• Exceptional commercial judgement, financial modelling and executive communication.
• Bachelor's degree or equivalent experience; advanced business qualification desirable.
• Experience implementing scalable operating models, analytics, automation and technology-enabled processes.
• Strong external partnership, negotiation and stakeholder management capabilities.