VP, Global Social Media (Americas)

For our client, we are seeking a VP, Global Social Media (Americas) to join the team of a leader in the Retail & Consumer Goods space.

This role will lead social media strategy and execution across the Americas, with a strong focus on content, community, creator partnerships, and campaign performance. The ideal candidate will partner closely with marketing, product, analytics, and agency teams to drive full-funnel social programs that support product launches and brand growth. This is a highly visible leadership role that will shape regional investment decisions, operating boundaries, and crisis response while helping scale a social-first brand presence.

Location: Needham, MA - US based candidates only, no visa sponsorship available

Compensation: $285,000 – $345,000 annually

Responsibilities

• Own the North America social content calendar and channel strategy across major platforms
• Lead and develop a regional team for content, community, and channel management
• Manage a multi-million dollar creator and influencer budget, including agency relationships
• Partner with cross-functional teams to execute full-funnel social campaigns tied to product launches
• Serve as regional lead for social signal workstreams
• Manage crisis response and social listening in partnership with global analytics
• Build and defend operating boundaries with adjacent functions
• Report regional performance and investment recommendations to senior social leadership
  
  

Qualifications

• 10+ years in social media or digital marketing, with 4+ years in leadership roles
• Agency-side experience required; large, social-first brand experience preferred
• Deep experience in influencer and creator marketing with budget ownership
• Proven success managing multi-million dollar creator budgets and agency partners
• Experience scaling branded social content with measurable impact
• Experience managing teams across the US and Canada
• Strong cross-functional influence skills in matrixed organizations
• Preferred background in CPG, DTC, or consumer electronics
  
  

Benefits

• Medical, dental, and vision insurance
• Flexible spending and health savings accounts with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life and disability insurance
• Generous paid time off and company holidays
• Parental leave and identity theft protection
• Pet insurance and pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts and referral bonus program
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.