VP, Global Brand Editorial & Digital Strategy | Luxury Fashion

VP, Global Brand Editorial & Digital Strategy| Luxury Fashion

Location: New York, New York

Workplace: Onsite

Salary: $250,000

A globally recognized luxury fashion brand that has shaped culture through a distinctive blend of creativity, fashion authority, and commercial innovation. With a presence spanning runway, retail, digital commerce, outlet, wholesale, and international markets, the brand continues to influence how modern consumers engage with fashion, design, storytelling, and self-expression.

As the organization enters an exciting period of growth and transformation, it is investing in key creative leadership to define the next chapter of its global brand expression.

The company is seeking a visionary and culturally connected VP, Global Brand Editorial & Digital Strategy to lead the development of the brand's editorial vision, creative narrative, visual storytelling, content direction, and digital brand experience worldwide.

Reporting directly to the Chief Marketing Officer, this individual will serve as the steward of the brand's voice, aesthetic, and storytelling ecosystem, shaping how the brand comes to life across campaigns, social media, editorial content, cultural activations, digital experiences, and consumer touchpoints.

This role sits at the intersection of creative direction, editorial strategy, content creation, art direction, and cultural relevance. The ideal candidate possesses exceptional creative judgment, a deep understanding of fashion and contemporary culture, and the ability to translate brand vision into compelling visual and narrative experiences.

Partnering closely with Brand Marketing, Communications, Creative Production, Design, Merchandising, Retail, and external creative collaborators, this leader will oversee the global content and creative ecosystem while defining the future of brand storytelling for one of fashion's most iconic and influential brands.

This is a rare opportunity for a creative and editorial leader to shape the visual language, cultural relevance, and global narrative of a world-renowned fashion house at a transformative moment in its evolution.

What You'll Do

• Lead the global editorial vision, brand voice, and content strategy across all consumer touchpoints.
• Develop compelling storytelling frameworks that support seasonal campaigns, product launches, cultural moments, and brand initiatives.
• Oversee content creation across social, editorial, digital, and campaign channels, ensuring a consistent and elevated brand narrative.
• Drive social content strategy, audience engagement, and culturally relevant storytelling that strengthens brand affinity and consumer connection.
• Partner closely with Creative, Brand Marketing, Communications, Merchandising, and Design teams to bring brand stories to life.
• Guide creative direction, visual storytelling, copy, and content execution while maintaining best-in-class brand standards.
• Build, lead, and inspire a high-performing team across editorial, content, social, and creative strategy functions.

What We're Looking For

• 12+ years of experience in luxury fashion, lifestyle, publishing, or culturally relevant consumer brands.
• Proven success leading editorial, content, storytelling, social, or digital brand strategy initiatives on a global scale.
• Strong understanding of luxury consumers, fashion, culture, and emerging digital platforms.
• Demonstrated ability to build integrated content ecosystems that drive both brand equity and business results.
• Exceptional creative judgment, storytelling instincts, and leadership capabilities.

Ideal Background

Experience from:

• Luxury fashion brands
• Contemporary fashion brands
• Editorial and publishing organizations
• Digital-first luxury businesses
• Fashion, culture, entertainment, or lifestyle companies

Leadership Competencies

• Exceptional storytelling instincts
• Strong creative judgment and taste level
• Collaborative and cross-functional leadership style
• Ability to operate in a fast-paced and evolving environment
• Strategic thinker with a deep understanding of modern brand building

To Apply

Please include an active portfolio link in your resume. If password‑protected, kindly provide the password so your work can be reviewed without delay.