Vertical Lead - Fashion & Luxury

Vertical Lead - Fashion & Luxury

Client Leadership · Business Growth · Creative Strategy

Full-time · Remote (Europe) · Milan preferred

Languages: Fluent Italian & English · Professional French

About Cooltura:

Cooltura is a social-first creative agency shaping how the world's leading brands connect with culture.

We specialise in short-form content, creator-led storytelling, and digital-first campaigns for brands across fashion, luxury, beauty, and culture — creating work designed for TikTok, Instagram, YouTube, and beyond. We combine cultural intelligence, creative ambition, and social expertise to deliver content and experiences that resonate with today's audiences.

We're looking for a Vertical Lead — Fashion & Luxury to drive the growth, strategic direction, and client relationships of one of our key business verticals. Someone who deeply understands the fashion and luxury ecosystem, combines strong commercial instincts with creative sensitivity, and knows how to build meaningful partnerships with leading brands. A strategic thinker, a natural relationship builder, and an entrepreneurial leader who can connect business opportunities, cultural relevance, and creative excellence.

The mission:

Lead the vertical. Grow the business. Shape the creative ambition.

As Vertical Lead — Fashion & Luxury, you'll be responsible for developing and growing Cooltura's presence within the fashion and luxury industries. You'll own the strategic direction of the vertical, nurture and expand key client relationships, identify new business opportunities, and ensure the highest standards of creative and operational excellence across accounts.

You'll act as a senior partner to clients and an internal leader, connecting commercial objectives, creative vision, and execution. Your mission is to position Cooltura as a leading social-first creative partner for fashion and luxury brands.

What you'll do:

Vertical Strategy & Business Growth

• Define and drive the growth strategy for Cooltura's Fashion & Luxury vertical.
• Identify, develop, and convert new business opportunities with leading fashion, luxury, and premium brands.
• Build a strong pipeline of potential clients, partnerships, and strategic opportunities.
• Lead pitches, proposals, commercial discussions, and negotiations alongside the agency's leadership and creative teams.
• Develop strategies to grow existing accounts through new services, campaigns, and long-term partnerships.
• Take ownership of the vertical's commercial performance, including revenue opportunities, account profitability, and growth objectives.
• Monitor industry developments, competitive dynamics, and emerging opportunities to strengthen Cooltura's market positioning.

Client Leadership & Strategic Partnerships

• Act as a trusted strategic advisor, understanding clients' business priorities, brand positioning, and communication challenges.
• Build long-term partnerships based on trust, creative excellence, and measurable impact.
• Lead strategic client conversations, presentations, and high-level decision-making.
• Proactively identify opportunities to bring new ideas, formats, and creative solutions to clients.
• Ensure exceptional client satisfaction, retention, and account development.

Creative & Strategic Leadership

• Partner with creative, strategy, and production teams to shape compelling social-first campaigns and content ecosystems.
• Translate client ambitions and market opportunities into clear strategic and creative briefs.
• Ensure the agency's work reflects the cultural codes, aesthetic standards, and storytelling expectations of fashion and luxury brands.
• Challenge and elevate creative thinking while maintaining alignment with business objectives.
• Bring a strong understanding of TikTok, Instagram, YouTube, creator culture, and emerging digital behaviours.
• Champion innovative formats, creator collaborations, and culturally relevant storytelling.

Account & Operational Excellence

• Oversee the successful delivery of key accounts and high-impact projects within the vertical.
• Work closely with project managers, producers, and cross-functional teams to ensure quality, efficiency, and client satisfaction.
• Maintain oversight of account budgets, scopes of work, timelines, resources, and profitability.
• Anticipate risks, resolve escalations, and ensure smooth collaboration between clients and internal teams.
• Establish strong account management practices and continuously improve ways of working.
• Balance ambitious creative thinking with commercial and operational realities.

Leadership & Agency Development

• Act as the internal reference point for the Fashion & Luxury vertical.
• Share market insights, client intelligence, and emerging trends with the wider agency.
• Collaborate with agency leadership to identify growth priorities and develop the vertical's long-term positioning.
• Support the development of account teams, encouraging ownership, strategic thinking, and high standards of execution.
• Represent Cooltura in relevant industry conversations, events, and networking opportunities.

Who you are

• 7+ years of experience in account leadership, business development, or client services within a creative, digital, social-first, or integrated agency.
• Strong experience within the fashion and luxury industries, with a proven understanding of their brands, stakeholders, and business dynamics.
• Established network and proven relationships with key decision-makers and stakeholders across the fashion and luxury industry.
• A track record of growing accounts, developing new business opportunities, and building long-term client partnerships.
• Commercially driven, with experience managing revenue objectives, budgets, negotiations, and account profitability.
• Confident engaging with senior marketing, communication, and brand stakeholders.
• A strategic thinker who understands how creativity, culture, and social platforms can drive brand and business impact.
• Deep knowledge of contemporary social media, creator culture, digital storytelling, and content ecosystems.
• Strong creative sensitivity and an understanding of luxury positioning, brand heritage, and premium storytelling.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Entrepreneurial, proactive, autonomous, and comfortable taking ownership of a business vertical.
• Able to balance strategic leadership with hands-on involvement when needed.
• Comfortable operating in a fast-paced, international, and evolving agency environment.
• Fluent in Italian and English, with professional working proficiency in French.

A plus:

An established professional network within the European fashion and luxury ecosystem.

• Experience developing and scaling a business vertical or industry practice within an agency.
• Strong knowledge of influencer marketing, talent partnerships, and creator-led campaigns.
• Experience working across European and international markets, particularly Italy, UK and France.

Why Cooltura

At Cooltura, you'll have the opportunity to play a defining role in building and scaling one of our most exciting business verticals.

• Real ownership: Lead the Fashion & Luxury vertical and directly influence its strategy, growth, and commercial success.
• High-level exposure: Build relationships with leading international brands and decision-makers.
• Creative ambition: Work at the intersection of fashion, luxury, culture, and social-first innovation.
• Entrepreneurial environment: Join a growing agency where initiative is valued, decisions move quickly, and your impact is tangible.
• International collaboration: Work alongside ambitious creative, strategic, and production teams across markets.
• Flexibility & autonomy: Enjoy a remote-first environment with opportunities to connect through client meetings, productions, and industry events.

The Details

Location: Remote within Europe, Milan preferred

Travel: Regular travel for client meetings, pitches, productions, and industry events

Start date: ASAP

Contract: Full-time

Let's Connect

If you understand the world of fashion and luxury, have a passion for social-first creativity, and are ready to take ownership of a growing business vertical, we'd love to hear from you.

Join Cooltura and help define the next chapter of fashion and luxury in social-first culture.