UGC & Affiliate Executive
Salary: £28,000–£34,000 DOE
Location: Cheadle Hulme, Greater Manchester (On-site)
Employment Type: Full-time
Experience: Minimum 3 years
Company: gee
Website: geehair.com
Instagram: @geehair
gee is a premium hair extension brand trusted by iconic women around the world, including Anne Hathaway, Rebel Wilson and Eva Longoria. We've recently won three major industry awards, including a Marie Claire Hair Award.
We're a founder-led brand with ambitious plans for growth, and we're looking for an experienced UGC & Affiliate Executive to grow our creator network, affiliate channels and key industry relationships.
We're looking for someone exceptionally proactive, organised and relationship-driven to take ownership of our UGC, affiliate and outreach activity. You'll manage and grow our affiliate programmes across TikTok, Shopify and Meta, build a consistent pipeline of UGC creators and nurture relationships with our existing creators, affiliates, celebrity hairstylists and industry contacts.
This isn't just about finding new people. We want someone who thinks about how we can make our existing relationships stronger, from events and styling sessions to studio visits, gifting, product education and longer-term collaborations. You'll also help coordinate the practical side of content production, including sourcing models, locations and props and managing shoot logistics. We're looking for someone who's always one step ahead.
- Manage and grow affiliate programmes across TikTok, Shopify and Meta.
- Proactively recruit, onboard and nurture new affiliates.
- Source and outreach to high-quality UGC creators.
- Manage creator briefs, gifting, rates, deliverables, usage rights and deadlines.
- Maintain a consistent pipeline of UGC for organic and paid content.
- Monitor affiliate performance and identify opportunities to increase participation and revenue.
- Identify high-performing creators and affiliates and develop them into longer-term relationships.
- Own and nurture relationships with existing UGC creators, affiliates, celebrity hairstylists and industry contacts.
- Maintain regular contact with key relationships rather than only reaching out when we need something.
- Identify new stylists, creators and industry contacts we should be building relationships with.
- Proactively develop ways to bring key contacts closer to gee through events, styling sessions, studio visits, product previews, gifting and collaborations.
- Re-engage valuable relationships that have gone quiet.
- Keep an organised database of contacts, conversations, gifting, collaborations and opportunities.
- Source models against specific hair, colour and demographic briefs.
- Liaise with model agencies and coordinate bookings.
- Research and book shoot locations.
- Source and order props and other shoot requirements.
- Coordinate models, schedules, call times and external suppliers.
- Support content days and larger campaign shoots, ensuring everything is organised well in advance.
You're highly organised, persistent and naturally good at building relationships. You enjoy outreach and aren't afraid to pick up the phone, follow up or find another route when something isn't moving. You're commercially minded and understand that UGC and affiliate marketing should ultimately contribute to growth. Most importantly, you're proactive and independent. You spot opportunities, act on them and follow things through without needing constant direction.
- Minimum 3 years' experience across affiliate marketing, UGC, creator outreach or a closely related role.
- Proven experience managing and growing affiliate programmes.
- Hands-on experience with TikTok, Shopify and Meta affiliates.
- Strong experience sourcing and managing UGC creators.
- Excellent outreach, communication and relationship-building skills.
- Experience managing gifting, creator briefs, deliverables and usage rights.
- Highly organised and confident managing multiple projects and relationships simultaneously.
- Strong commercial understanding of affiliate performance and growth.
- Experience coordinating models, locations, shoots or content production.
- Proactive, resourceful and comfortable working independently.
- Beauty, hair, fashion or lifestyle experience is highly desirable.
We're a small, ambitious team where you'll have genuine ownership and the opportunity to make a visible impact. UGC, affiliates and industry relationships are major growth opportunities for gee, and you'll have the freedom to develop these areas, bring new ideas to the table and build valuable long-term relationships around the brand.
- 28 days' holiday, including bank holidays
- Option to buy up to 5 additional days each year
- Performance bonus
- Flexible working hours
- Exclusive staff discounts and early access to new launches
- Genuine ownership and autonomy
- Career development opportunities
- Company pension
£28,000–£34,000 DOE, plus performance bonus linked to agreed affiliate and commercial KPIs.
Please send your CV and a short cover letter to partnerships@geehair.com.
We'd particularly love to hear about your previous experience growing affiliate programmes, managing UGC creators and building valuable creator or industry relationships.