TikTok Shop & Social Commerce Manager

At Spectrum Brands, we’re home to some of the most loved and trusted household names - Remington, Russell Hobbs, George Foreman and more. Our products are in millions of homes worldwide, helping people look good, feel good, and make everyday life easier.

We’re looking for a results-driven TikTok Shop Manager to take ownership of the performance, visibility and growth of our existing TikTok Shops in the UK.

Reporting to the Social Commerce Lead, you’ll play a key role in driving commercial performance across TikTok Shop — combining e-commerce trading, campaign strategy, creator and affiliate partnerships, content collaboration and performance marketing.

This is a hands-on role for someone who understands how TikTok, creators, content and commerce come together to drive sales..

The Role

You’ll be responsible for the day-to-day management and optimisation of our TikTok Shops, identifying opportunities to improve visibility, conversion and revenue while working closely with internal teams, agencies, creators and external partners.

Key responsibilities include:

• TikTok Shop Management - Manage product uploads, pricing, inventory, listings, promotions and day-to-day shop optimisation.
• Campaign & Sales Strategy – Plan and execute TikTok Shop campaigns, flash sales and new product launches, using performance insights to continuously improve visibility and conversion.
• Creator & Affiliate Management – Work with agency partners and our TikTok Affiliate Executive to recruit, onboard and manage creators and affiliates. Develop creative briefs and campaign concepts that maximise reach, engagement and sales.
• Content Collaboration – Partner with agencies to align content with promotional moments, trends, seasonal activity and wider commercial strategies, helping to grow our TikTok presence through consistent, engaging content.
• Performance & Reporting – Track key metrics including GMV, traffic, conversion, ROI and creator performance, turning data into clear, actionable recommendations.
• Paid Media – Launch and optimise GMV Max campaigns and other paid initiatives to improve ROI and drive scalable growth.

About you

You’ll ideally have:

• 1–2 years’ experience managing a TikTok Shop account or a similar social commerce platform.
• Strong e-commerce knowledge, with a good understanding of consumer behaviour, marketplace trading and emerging trends.
• A solid understanding of TikTok’s algorithm, trends and creator/influencer ecosystem.
• Experience working with creators, negotiating partnerships and managing performance-led campaigns.
• A data-driven mindset, with experience analysing performance and producing actionable reports and insights.
• Excellent communication and collaboration skills, with the ability to work effectively across internal teams, agencies and external partners.

It would be great if you also have experience managing multiple TikTok Shops or working in-house on influencer and creator programmes. Knowledge of affiliate management platforms and tools, along with an understanding of UGC, content creation and social-first creative, would also be advantageous.

This is an exciting opportunity to have a direct impact on the growth of our TikTok Shop business - combining e-commerce, social, creator marketing and performance media in one commercially focused role.

If you’re already working in TikTok Shop and want to take ownership of a growing social commerce channel, we’d love to hear from you.

Apply now or get in touch to find out more!

Benefits

• 25 days holiday + Bank holidays
• Company Pension
• Annual Bonus
• Life Assurance
• Healthcare plan
• Colleague discount
• Hybrid working (3 days on site, 2 days WFH)

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