TikTok Shop Sales Host & Content Creator

About KNET

KNET is an e-commerce and brand-services company that builds and operates the infrastructure brands need to succeed across social-commerce channels and online marketplaces.

We provide globally recognized footwear, streetwear, fashion and lifestyle brands with the people, systems, technology and execution needed to launch, manage and scale their e-commerce and digital-media operations.

Alongside our brand-services business, KNET operates a leading sneaker shop on TikTok, where customers discover and purchase products through short-form content and interactive livestream shopping experiences.

The Opportunity

If TikTok is where you discover products, fashion and culture-and you know how to turn genuine enthusiasm into a conversation people want to stay for-this role may be for you.

KNET is hiring a confident, style-aware and quick-thinking TikTok Shop Sales Host & Content Creator to represent leading fashion and lifestyle brands on camera.

This is a full-time career opportunity combining on-camera sales, content creation, brand storytelling and social commerce. You will host LIVE shopping sessions, create short-form content, learn products in depth and develop the skills required to turn attention into trust and sales.

No professional broadcasting experience or existing social-media following is required. We are looking for personality, commercial instinct, platform fluency, preparation and the willingness to become exceptional through training and feedback.

What You’ll Do

• Host TikTok Shop LIVE sessions in two- to three-hour blocks, completing a minimum of approximately 15 on-camera hours per week
• Learn assigned products and turn key features into engaging, customer-friendly selling points
• Present products accurately and help viewers make confident purchasing decisions
• Answer customer questions and maintain engaging conversation throughout extended LIVE sessions
• Create short-form TikTok content supporting upcoming LIVE sessions and brand campaigns
• Prepare for sessions through product education, selling-point development and rehearsal
• Collaborate with LIVE Operators on product sequencing, show flow, audience engagement and real-time adjustments
• Participate in pre-show briefings and post-show performance reviews
• Review recordings, performance data and coaching feedback to improve engagement, retention, conversion and sales
• Adapt your presentation style across different brand identities, products and audiences
• Follow all applicable brand, platform, disclosure and compliance requirements
• Take ownership of preparation, development work and other defined off-camera Host responsibilities

Working Model

This is a full-time position targeting 40 hours per week.

Hosts typically complete a minimum of approximately 15 on-camera hours each week. LIVE sessions are generally scheduled in two- to three-hour blocks.

Remaining working hours are dedicated to:

• Product education and research
• Selling-point development
• Rehearsals and show preparation
• Short-form content production
• Replay review and coaching
• Performance analysis
• Continued training and development
• Other defined Host responsibilities

LIVE programming occurs when customers are most active. Schedules may include evenings and weekends, with corresponding days off during the standard workweek.

This is an on-site position. Candidates must be able to commute reliably to Downtown Milwaukee, Wisconsin.

What We’re Looking For

• Confident, charismatic and naturally conversational on camera
• Clear communicator who can sustain engaging dialogue during extended LIVE sessions
• Strong familiarity with TikTok, short-form content and current social-media culture
• Genuine interest in fashion, sneakers, lifestyle products and online shopping
• Comfortable selling products and helping customers make purchase decisions
• Quick-thinking, adaptable and responsive to viewers and real-time direction
• Able to learn products quickly and communicate key selling points accurately
• Coachable, self-aware and willing to rehearse, review recordings and apply direct feedback
• Organized and prepared for product research, content production, rehearsals and performance reviews
• Polished, professional and able to adapt across different brand identities
• Reliable, punctual and able to maintain a consistent full-time schedule
• Available for some evenings and weekends based on LIVE programming needs

Nice to Have

• Experience creating TikTok, Instagram Reels or other short-form social content
• Sales, retail, fashion, hospitality or customer-service experience
• Marketing, communications, social media, fashion-merchandising or related education or experience
• Familiarity with TikTok Shop, livestream shopping, social commerce or e-commerce
• Acting, modeling, performance, hosting or other on-camera experience
• Experience styling or presenting fashion and lifestyle products

Previous professional LIVE-hosting experience is not required, and candidates do not need an existing social-media following.

Compensation and Progression

Full-Time Hosts are compensated through a combination of hourly pay and commission on eligible sales generated during assigned LIVE sessions.

New Hosts begin with a paid Host Development Period lasting up to eight weeks. Compensation during this period may differ from the ongoing Full-Time Host package and will be clearly defined before employment begins.

Hosts who successfully complete the development period may transition to the ongoing Full-Time Host compensation structure, which includes:

• Standard Full-Time Host hourly compensation
• Commission on eligible LIVE sales
• Periodic compensation reviews based on performance, reliability and expanded capabilities
• Opportunities to represent additional brands and participate in larger LIVE programs

Development-period pay: $20-$20 per hour

Ongoing Full-Time Host pay: $23-$48 per hour

Expected hours: Approximately 40 hours per week

Long-term career paths may include:

• Training and Quality
• LIVE Operations
• Client Strategy
• Content and Creative
• Other opportunities within KNET’s growing Brand Services organization

Host Development Period

All new Full-Time Hosts begin with a paid Host Development Period lasting up to eight weeks.

The program provides structured training, hands-on experience and regular feedback while allowing both the Host and KNET to evaluate long-term fit. Hosts who demonstrate the required capabilities may complete the development period before eight weeks.

Development includes:

• LIVE-selling fundamentals and structured selling flows
• Product education and selling-point development
• Audience engagement and objection handling
• Brand, platform and compliance standards
• Operator communication and studio coordination
• Rehearsals and supported LIVE experience
• Replay review and performance coaching
• Short-form content production
• Off-camera ownership and preparation

Throughout the program, Hosts are evaluated on:

• On-camera communication and selling performance
• Product knowledge and preparation
• Audience engagement and session control
• Brand representation and accuracy
• Reliability and professionalism
• Coachability and application of feedback
• Teamwork and Operator communication
• Short-form content contribution
• Ability to prepare for and independently run complete LIVE sessions

Successful completion is based on demonstrated readiness, not time alone.

If additional development is appropriate at the end of the initial period, KNET and the Host may agree to a clearly defined extension with updated expectations and a new review date. Continued employment remains dependent on performance, business needs and overall fit.

Application and Interview Process

Please submit your résumé. Applicants are also welcome to include links to TikTok, Instagram, a content portfolio or other examples of on-camera work, but an existing following is not required.