TikTok Shop Manager

Mario Badescu is seeking a TikTok Shop Operations & Affiliate Manager to own and scale our TikTok Shop business. This role will be responsible for the day-to-day management of TikTok Shop Seller Center, affiliate programs, product setup, promotions, and performance optimization. You’ll work cross-functionally with marketing, e-commerce, and fulfillment to drive revenue through one of our fastest-growing channels.

This is a hands-on role for someone who understands both TikTok culture and e-commerce operations and knows how to turn creator-led commerce into a scalable revenue stream.

Key Responsibilities

Creator Recruitment & Onboarding

• Identify and recruit skincare-focused TikTok creators who align with our brand voice and target audience.
• Onboard creators into the TikTok Shop Affiliate Program, providing guidance on product positioning, skincare education, and affiliate best practices.
• Build and maintain an active roster of skincare creators to support ongoing campaigns and product launches.
• Manage and scale the TikTok Shop Affiliate Program
• Set commission structures, affiliate incentives, and campaign offers
• Track affiliate performance and optimize for conversion and ROI
• Set up and maintain product listings, pricing, inventory, bundles, and promotions
• Manage order flow, fulfillment coordination, cancellations, returns, and customer issues
• Monitor account health, compliance, and policy updates
• Troubleshoot operational issues and work with TikTok support as needed

Relationship Management

• Serve as the go-to contact for creators, talent managers, and agencies in the skincare vertical.
• Support creators in developing authentic skincare content — tutorials, reviews, routines, and before/after storytelling — that builds trust and drives conversions.

Performance & Strategy

• Monitor affiliate performance metrics such as conversion rate, engagement, click-through, and GMV.
• Analyze data to identify high-performing creators, optimize campaign performance, and scale winning strategies.
• Collaborate on affiliate campaigns that align with seasonal skincare needs (e.g., hydration in winter, SPF in summer) and hero product pushes.
• Identify opportunities to improve product performance and merchandising
• Support promotional calendars, flash sales, and TikTok-led moments

Cross-Functional Collaboration

• Partner with e-commerce, brand marketing, and product education teams to ensure messaging consistency and product accuracy in creator content.
• Provide feedback to product development teams based on creator and consumer insights from TikTok trends.
• Stay on top of the latest skincare ingredients, consumer conversations, and TikTok beauty trends to keep the brand relevant and competitive.

Qualifications

Required:

• 2–4 years of experience in influencer marketing, social commerce, or affiliate management, ideally within the beauty or skincare industry.
• Strong understanding of TikTok Shop’s affiliate ecosystem and the creator economy.
• Demonstrated ability to manage creator partnerships that drive measurable sales and brand visibility.
• Excellent communication, organization, and negotiation skills.
• Deep familiarity with skincare content trends, ingredients, and consumer behaviors on TikTok.
• Hands-on experience with TikTok Shop Seller Center (required)
• Experience managing affiliate or creator programs, preferably in beauty or CPG
• Strong understanding of TikTok trends, creators, and platform dynamics

Preferred:

• Experience working with skincare brands, beauty agencies, or TikTok Shop sellers.
• Existing relationships with skincare influencers, dermatologists, or esthetician creators.
• Passion for beauty, skincare education, and brand transparency.
• Familiarity with Shopify, Amazon Seller Central, or other marketplaces
• Experience scaling TikTok Shop from early stages
• Prior experience working directly with creators or influencer agencies