Tiktok Shop Lead

Senior Manager, TikTok Shop - DTC Apparel & Active Lifestyle

A fast-scaling apparel and active lifestyle brand is hiring a Senior Manager, TikTok Shop to help build and scale TikTok Shop into a meaningful, profitable revenue channel.

This is a hands-on role focused on creator-led commerce, affiliate growth, live shopping, merchandising, and conversion. You’ll work closely with Growth, Creative, and Ecommerce to turn TikTok Shop from an emerging channel into a repeatable, scalable growth engine.

The business has strong product-market fit and traction across performance channels, and is now investing in the next phase of TikTok Shop -building the creator network, testing content at high velocity, and establishing the systems needed to scale efficiently

What you’ll own

• Help drive the day-to-day growth and performance of TikTok Shop
• Build and manage creator, affiliate, and influencer relationships
• Develop and optimise live shopping programs and activations
• Manage product merchandising, storefront optimisation, and conversion
• Partner with paid media and creative teams to maximise TikTok performance
• Develop a high-velocity content and creative testing program
• Track and optimise performance across GMV, CAC, AOV, conversion, ROAS, and contribution margin
• Identify new opportunities to grow the channel and improve its economics
• Help build the processes, reporting, and operating cadence required to scale the channel

Experience

• 5–8+ years across ecommerce, social commerce, affiliate, performance marketing, or growth
• Hands-on experience with TikTok Shop or creator-led commerce
• Strong understanding of affiliate programs, creator partnerships, and live commerce
• Experience in a high-growth DTC, apparel, active lifestyle, or marketplace environment
• Commercially and analytically minded, with a strong understanding of ecommerce performance metrics
• Comfortable operating in a hands-on, high-velocity environment where you’re building as well as executing

Ideal profile

• Senior Manager / Associate Director currently owning or helping scale TikTok Shop
• TikTok Shop or social commerce operator ready to take on a larger mandate
• Ecommerce or performance marketer who has moved into creator/affiliate commerce
• Strong operator who has built creator and affiliate programs from the ground up
• Someone who enjoys being close to the work while building the infrastructure and playbook for scale

Core objective

Help turn TikTok Shop into a scalable revenue channel by building the creator, affiliate, content, merchandising, and performance engine behind it - with the opportunity to grow the function as the business scales.