TikTok Shop Growth Manager

We're looking for an entrepreneurial TikTok Shop Manager to help us setup, build and scale TikTok shop into a high growth revenue channel. This is a hands-on, builder role for someone who loves TikTok Shop. You'll own the commercial performance of TikTok Shop—driving revenue through merchandising, creator partnerships, affiliate programs, livestream, promotional campaigns, and continuous tracking and optimization.

TikTok Shop Strategy & Growth

·      Own and execute the overall TikTok Shop growth strategy and revenue roadmap.

·      Manage Seller Center, product listings, pricing, promotions, bundles, and storefront merchandising.

·      Optimize traffic, conversion rate, average order value, repeat purchase, and overall revenue.

·      Lead product launches, seasonal campaigns, flash sales, and promotional events.

·      Continuously test merchandising strategies, pricing, offers, bundles, and promotional mechanics.

·      Monitor platform updates, competitive activity, and emerging TikTok Shop opportunities.

Creator & Affiliate Growth

·      Partner with our TikTok Shop agency to recruit, onboard, and scale high-performing creators and affiliates.

·      Develop commission structures and incentive programs that attract top creators.

·      Analyze creator performance and scale winning partnerships.

·      Build systems that transform creator content into sustainable revenue growth.

·      Continuously expand and strengthen the affiliate pipeline.

E-commerce Analytics & Performance

·      Own the commercial performance of TikTok Shop and be accountable for revenue growth.

·      Build dashboards and performance reporting for leadership.

·      Track GMV, revenue, conversion rate, AOV, CAC, ROAS, affiliate productivity, creator ROI, and repeat purchase rate.

·      Translate data into actionable recommendations.

·      Develop forecasts and identify growth opportunities.

Cross-Functional Leadership

·      Partner with Marketing, Ecommerce, Sales, Operations, Supply Chain, and our agency.

·      Manage the agency relationship with accountability and clear objectives.

·      Align launches, inventory, merchandising, and promotions.

·      Share consumer insights and creator learnings to influence broader business strategy.

Qualifications Required

·      3+ years in ecommerce, marketplace management, or social commerce.

·      Hands-on experience with TikTok Shop Seller Center and Affiliate Center.

·      Proven experience growing revenue through TikTok Shop or similar ecommerce channels.

·      Strong understanding of merchandising, pricing, promotional strategy, and conversion optimization.

·      Experience managing creator and affiliate programs.

·      Experience with TikTok Shop Ads, Spark Ads, and TikTok LIVE.

·      Experience scaling an emerging commerce channel.

·      Strong analytical skills and experience building dashboards.

·      Excellent communication and project management skills.

·      Entrepreneurial mindset with a bias for action.

·      Experience in CPG food & beverage preferred