TikTok Shop Executive

ROLE: TikTok Shop Executive

SEEN Group is the Beauty Partner for Transformation & Acceleration.

SEEN Group Values:

• Creativity

• Inclusivity

• Positivity

• Excellence

Full-time · Beauty & Creator Commerce · Agency-side

Location and working arrangement (Hybrid 3 Office days per week)

We partner with some of the world's leading beauty and lifestyle brands, bringing together creator marketing, communications, social commerce and brand experience to create work that drives both culture and commercial results.

As TikTok Shop continues to transform social commerce, we're looking for a TikTok Shop Executive to help grow and manage creator communities that deliver measurable sales impact for our clients.

What We're Looking For

We're open to candidates with experience in TikTok Shop, influencer marketing, affiliate marketing, creator partnerships, talent management, community management or creator outreach.

Whether you've worked agency-side, brand-side or within the creator economy, if you're passionate about TikTok Shop and creator-led commerce, we'd love to hear from you.

The Role:

As a TikTok Shop Executive, you'll support the growth and performance of our clients' TikTok Shop creator communities, from sourcing emerging creators to managing campaigns and analysing performance.

Working closely with our creator marketing, social and commerce teams, you'll help build engaged creator communities, deliver high-performing affiliate campaigns and identify new opportunities to drive GMV through TikTok Shop.

Affiliate Recruitment

• Identify and recruit creators for seeding and paid affiliate campaigns.
• Manage creator outreach from first contact through to content going live.

Campaign Support

• Support paid affiliate campaigns including creator sourcing, brief creation, content approvals, and uploads.

Day-to-Day Campaign Management

• Coordinate seeding campaigns end-to-end inclusive of; tracking product sends, chasing content, logging deliverables, securing ad codes, and ensuring timelines are met.

Community Management

• Manage affiliate communities via Lark and other channels, keeping creators engaged through daily communication, competitions, and ongoing support with briefs and product requests.

Creator Relationship Building

• Build strong day-to-day relationships with creators.
• Support affiliates in creating high-performing, GMV-driving content.
• Help deliver community initiatives including learning modules, creator events, trend sharing and educational sessions.

Analytics & Reporting

• Monitor content and campaign performance, identifying wins, challenges, and optimisation opportunities with a strong conversion-led mindset.

Admin & Operations

• Maintain accurate trackers, update Seller Center dashboards, and support with reporting and data entry on a daily basis.

Trend Spotting

• Stay up to date with TikTok trends, emerging creators, and platform updates - regularly bringing fresh ideas, talent, and creative opportunities to the wider team and creator communities.

TikTok LIVE Support

• Assist with LIVE campaign logistics where needed, including creator briefing, scheduling, and post-event reporting.

About You

You'll ideally have:

• A passion for TikTok, creator culture, beauty and social commerce.
• Experience in TikTok Shop, influencer marketing, affiliate marketing, creator partnerships, talent management, community management or creator outreach.
• Excellent organisation and attention to detail.
• Strong communication and relationship-building skills.
• A proactive, commercially minded approach.
• An interest in performance marketing and conversion.
• A genuine curiosity for emerging trends and the creator economy.

Direct TikTok Shop experience is an advantage, but we're equally interested in candidates with transferable experience and a desire to build their career within social commerce.