TikTok Shop & Creator Commerce Lead

About Ripple⁺

Ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:

Ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.

Ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

Ripple⁺ Brand DNA:

Extreme Ownership: Take full responsibility for every outcome within your control.

Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.

Purpose: Be here because you want to be. We are a passionate, long-term-focused team.

Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

The Role

We’re hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple⁺’s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to revenue.

You’ll design and lead a TikTok Shop strategy built on:

- high-volume creator content

- rapid creative testing

- tight feedback loops

- and relentless optimisation against GMV, CPA, and ROAS

You’ll turn creators into an acquisition channel, not just brand awareness.

You’ll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple⁺’s most important growth levers.

Reporting

You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy.

This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.

What You’ll Do

50% Creator Community Building & Management

Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales.

30% Creative Strategy & Briefing

Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.

10% Performance Analysis & Iteration

Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.

10% – Platform & Partner Management

Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.

Ideal Profile

You’ll likely thrive here if you:

- Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel

- Have built or managed large creator communities or affiliate programs

- Think like a performance marketer, not a brand marketer

- Are comfortable managing high volumes of content and rapid testing cycles

- Understand what makes short-form content actually convert, not just get views

- Are fluent in metrics like GMV, CPA, ROAS, and contribution margin

- Are organised, proactive, and great at motivating creators

- Enjoy fast-paced, high-ownership environments

Extra credit for:

- Experience in DTC or Shopify brands

- Experience working closely with paid social teams

- International or US market experience

Logistics

Location: London, 35 Inverness Street Camden (in-office role)

Report Into: Co-founders & Head of Performance & Digital