TikTok Influencer Marketing Manager, Bliss

About the Company

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty’s portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

The TikTok Influencer Marketing Manager owns Bliss Skin Care's influencer strategy on TikTok — setting the direction for the creator roster, campaign strategy, and TikTok Shop affiliate program that drive sales, awareness, and community growth. This role supports execution end-to-end, manages budget and performance, and is accountable for the results of the program, with support from coordinators or contractors as the team scales.

Core Responsibilities

Influencer Strategy & Sourcing

• Define and evolve Bliss Skin Care's TikTok creator strategy, identifying the right creator mix to hit brand and sales goals
• Own relationships with top-tier creators, leading outreach, negotiation, and onboarding for strategic partnerships
• Build and maintain a healthy pipeline of active, prospective, and high-performing influencers, directing any coordinator or contractor support on day-to-day sourcing

Campaign Strategy & Execution

• Lead planning and execution of influencer campaigns, gifting programs, and paid partnerships end-to-end
• Set campaign timelines, budgets, and deliverables, holding creators and internal partners accountable to them
• Ensure content meets brand guidelines and campaign objectives, resolving issues as they arise

TikTok Shop & Affiliate Program Management

• Own the TikTok Shop affiliate program — structure, creator links, commission strategy, and product seeding
• Set creators up for success with product knowledge, talking points, and shoppable content best practices
• Monitor affiliate performance, identify top performers, and adjust strategy to maximize GMV

Content & Brand Alignment

• Set the standard for brand alignment across influencer content, reviewing and approving key campaigns
• Coach creators and team members on messaging, tone, and quality expectations
• Ensure full compliance with FTC disclosure requirements and platform policies

Reporting & Performance Management

• Own performance reporting for the influencer and affiliate program — commission, engagement, sales, and GMV
• Build and maintain dashboards and reporting cadences for leadership visibility
• Translate creator and content performance into actionable recommendations for the broader team

Cross-Functional Leadership

• Partner with social, paid media, e-commerce, and livestreaming leads to align influencer strategy with broader brand goals
• Represent influencer marketing in cross-functional planning and brand strategy conversations
• Clearly communicate progress, risks, and wins to leadership and stakeholders

Team & Operational Leadership

• Manage workflows, tools, and documentation for the influencer/affiliate program, mentoring any coordinators or contractors on the team
• Own budget tracking, invoicing, and vendor/creator payment coordination
• Continuously improve processes to scale the program efficiently

Qualifications & Skills

• 3-5 years of experience in affiliate/influencer marketing, social media, or creator partnerships, ideally in beauty, skincare, or CPG, with a track record of owning strategy and results
• Deep familiarity with TikTok Shop, TikTok Creator Marketplace, and affiliate/seeding program structures
• Proven ability to manage budgets, negotiate creator partnerships, and lead campaigns from strategy through execution
• Strong leadership and communication skills, with experience managing or mentoring coordinators, contractors, or agency partners
• Comfort building and presenting performance reporting and dashboards to leadership
• A genuine passion for skincare, beauty trends, and TikTok content culture, with a sharp eye for what makes content perform

Success Metrics

• Growth and health of the creator roster and pipeline, including top-tier partnerships secured
• TikTok Shop affiliate GMV, engagement, and sales performance against goals
• On-time, on-budget campaign execution across the influencer program
• Creator satisfaction and retention, and effectiveness of any team members managed