Tiktok Ads Manager

Role Overview We are looking for a data-driven TikTok Ads Leader to lead our performance marketing efforts on TikTok. In this role, you will lead a team of 3-5 execution specialists while retaining hands-on responsibility for high-level strategy, campaign optimization, and reporting. Your primary goal is to drive GMV growth for our clients through advanced TikTok Shop advertising solutions.

Key Responsibilities

1. Team Leadership & Management

• Lead & Mentor: Manage and provide daily guidance to a team of 3-5 performance marketers/executives.
• Quality Control: Review campaign setups, bid strategies, and reports produced by the team to ensure accuracy and performance.
• Training: Keep the team updated on the latest TikTok Ads features (e.g., GMV Max updates, Shopping Center placements) and best practices.

2. TikTok Ads Strategy & Execution

• Campaign Management: Plan, set up, and optimize complex TikTok Ad campaigns with a specific focus on TikTok Shop Ads (Video Shopping Ads, LIVE Shopping Ads).
• GMV Max Mastery: Leverage GMV Max and Custom Ads to maximize merchant gross merchandise value (GMV) and Return on Ad Spend (ROAS).
• Bid & Budget Optimization: Monitor daily budgets and adjust bidding strategies (Cost Cap vs. Lowest Cost) to ensure optimal delivery and scale.
• A/B Testing: Design and execute tests for creatives, audiences, and product sets to identify winning combinations.

3. Reporting & Analytics

• Deep-Dive Reporting: Analyze campaign performance data to generate weekly/monthly reports with actionable insights (not just data dumps).
• Forecasting: Project future performance and budget requirements based on historical data and seasonal trends.
• Technical Troubleshooting: Resolve pixel tracking issues, catalog sync errors, and ad disapproval issues promptly.
  

Requirements

Experience & Background

• Experience: 5 years of hands-on experience in Performance Marketing, with at least 1 - 2 years dedicated specifically to TikTok Ads, Performance Facebook Ads or E-commerce Marketplace Ads (Shopee/Lazada).
• Manage monthly budget of at least 500M VND+ on Performance Marketing.
• Leadership: Proven experience mentoring juniors or leading a small project team.

Technical Skills

• Platform Expertise: Deep understanding of TikTok Ads Manager, specifically for E-commerce (TikTok Shop). Proficiency with GMV Max, Spark Ads, and Catalog Sales.
• Data Proficiency: Strong Excel/Google Sheets skills (Pivot tables, VLOOKUP) for data analysis.
• Automation (Bonus): Familiarity with marketing automation tools, scripts, or API integrations is a huge plus.

Soft Skills

• Strong analytical thinking and problem-solving abilities.
• Ability to explain complex technical concepts to clients or non-technical stakeholders.
• High attention to detail, especially when handling campaign budgets.

Benefits:

• 100% Salary and allowances for 2-month Probation
• Lunch allowance: 40,000 VND/day worked, Laptop allowance: 400,000 VND/month, Free parking
• Annual leave: 12 days/year. Employees get 1 day off on their birthday.
• Fund for Training & Development: annual training budget according to rank; the company also frequently organizes internal training courses and training with external instructors.
• Bonuses for holidays and special occasions: New Year's Day, March 8th, May 1st, September 2nd, October 20th, Mid-Autumn Festival, birthdays,...
• 13th month salary; bonus based on working performance(quarterly) and Salary review twice a year
• Personal Healthcare Insurance besides Social and Medical Insurance; annual health check-up
• Teambuilding: from 2-3 times/year, both local and overseas
• International working environment with foreign colleagues and partners
• Opportunities for professional training on jobs and skills

Why Join Us?

• Opportunity to lead and grow your own team.
• Work with substantial ad budgets and cutting-edge TikTok features before they are widely available.
• Competitive salary and performance-based bonuses.