SVP, Influencer Strategy & Marketing

Salesforce is seeking a strategic, relationship-driven executive to build and lead its influencer strategy, identifying and activating the voices that shape how the world sees enterprise software and AI. The SVP will be a builder, creating an ecosystem of trusted voices and a new capability that amplifies the CEO's and Salesforce's narrative and drives trust, relevance, and advocacy at global scale. The role reports to the Chief Marketing Officer and partners with leaders across Product, Marketing, Communications, and Sales.

Responsibilities

• Build and maintain a list of the top 25 most influential voices in technology, spanning media, analysts, podcasters, creators, customers, partners, employees, and executives
• Develop personalized engagement programs (briefings, access, exclusives, events) and always-on programs such as advisory councils, ambassador programs, and content collaborations
• Build sustained relationships and advocacy beyond transactional, campaign-based influencer engagements
• Work with Product, Marketing, and Communications teams to shape narratives and customer stories seeded through influencer channels, including at Dreamforce
• Partner with the CEO's communications team to reinforce the CEO's and the company's position in enterprise software and AI
• Define metrics and reporting for influencer reach, sentiment, and business impact
• Monitor the influencer landscape for reputational risk and set standards for influencer selection, compensation, disclosure, content rights, and brand safety
• Hire and manage a small team and agency partners to scale relationship management and content programs

Qualifications

• 15+ years in communications, marketing, influencer strategy, or media relations, with senior leadership experience focused on technology
• Experience identifying, recruiting, and managing relationships with high-profile media, analysts, creators, or industry voices
• Deep understanding of the enterprise software, cloud, and AI markets and of the global creator and influencer ecosystem
• Experience advising C-suite executives on public narrative and visibility
• Track record of building measurable, scalable influencer and creator programs that connect investment to business outcomes
• Experience leading a team of direct reports and agency partners

Compensation depends on location, level, and experience, and may include incentive compensation, equity, and benefits.