Strategy Specialist

Strategy Specialist — Social Media & Influencer Marketing

Company: KOLs.Asia

Location: Petaling Jaya, Selangor, Malaysia

Work Arrangement: Hybrid

About KOLs.Asia

KOLs.Asia is a full-service influencer marketing agency connecting brands, creators and audiences through impactful, creative and data-driven campaigns.

We are looking for a Strategy Specialist who is passionate about social media, influencer marketing, content strategy and digital culture.

This role combines creative thinking, audience insights, trend analysis and campaign performance to develop effective social and influencer-led strategies.

Key Responsibilities

• Translate client briefs and marketing objectives into compelling social media and influencer marketing strategies.
• Develop creative content angles, storytelling concepts, campaign hooks and creator-first ideas.
• Create platform-native content strategies based on audience behaviour and social media trends.
• Research emerging trends, pop culture, influencers and digital communities to identify relevant brand opportunities.
• Review content ideas using an understanding of short-form storytelling, video pacing, visual execution and creative feasibility.
• Collaborate with creative teams, campaign teams, creators and stakeholders to develop executable campaign concepts.
• Analyse campaign performance, identify insights and recommend improvements for future strategies.
• Prepare strategy presentations, campaign proposals, creative recommendations and client-facing decks.

Requirements & Qualifications

• Relevant experience in content strategy, social media marketing, influencer marketing, creative strategy, digital marketing or a related field.
• Strong understanding of social media platforms, short-form video content, audience engagement and creator ecosystems.
• Ability to translate client objectives, trends and consumer insights into actionable marketing strategies.
• Creative and analytical thinking with strong problem-solving abilities.
• Ability to interpret campaign performance data and identify opportunities for improvement.
• Strong written and verbal communication, presentation and storytelling skills.
• Organised, adaptable and comfortable managing multiple priorities in a fast-paced environment.
• Collaborative mindset, strong ownership and willingness to learn.

Added Advantages

• Experience working in a creative, digital marketing, advertising or influencer marketing agency.
• Familiarity with content creation and basic video editing principles.
• Experience developing campaign strategies, creative pitches or client presentations.

Why Join KOLs.Asia?

• Work with brands, influencers and creative talents on exciting marketing campaigns.
• Gain exposure to social media strategy, digital culture and the evolving creator economy.
• Be part of a collaborative, ambitious and performance-driven team.
• Develop your strategic thinking, creativity and professional capabilities.
• Explore career development and growth opportunities within the company.

Join Our Team

If you're someone who doesn't just follow trends but understands why they work, we'd love to hear from you. Apply through LinkedIn or email your resume to hr@popculturemedia.co.

Website: https://kols.asia

Let's do epic shit!