Strategic Partnerships Manager

Company Description Chirp is building a category. Not a product line, not a brand refresh, a category called Relief Tech, and the intent is to create it, define it, and own it.

Chirp is a fast-growing consumer health company. We have proven the products work and that people will buy them. What we have not built is category leadership, and that will not come from incremental improvement. It comes from outsized investments that expand reach, build trust, and change how people think about relief.

About the Role

This role owns one of those investments: partnerships. Not a logo program, not a stream of one-off posts — a portfolio of long-term advocates and unforgettable moments that make Relief Tech culturally relevant and Chirp its trusted authority.

This sits on a team built to lead a category, not manage channels. Performance owns the always-on engine. Brand owns the moments. Your job is to create the moments and the relationships that fuel everything else.

Where you'll focus:

Outsized Voice Partnerships (primary mandate) — Own a target roster across two tracks: Cultural Icons who make Relief Tech culturally relevant, and Health Evangelists who establish Chirp as the authority on relief. Source, pitch, negotiate, and close long-term advocacy deals — not one-off posts — and plan every signing with Brand and Creative so it lands as a moment.

Unforgettable Brand Moments — Source and build partnerships that become tentpole brand moments. Work backward from what would genuinely get talked about, then find the partner who unlocks it, and make sure every moment fuels the always-on engine for months after.

Content-First Partnership Design — Design every partnership to produce content worth distributing on its own merits, with usage rights negotiated up front so it runs across every channel. Build partner-led educational programs, especially with Health Evangelists, where teaching builds trust.

Medical Credibility & Clinical Validation — Run and grow our medical seeding program to get product into practitioners' hands at scale. Build relationships with medical experts and researchers, and source clinical validation partnerships that back our evidence-based claims.

How We'll Measure Success

• A signed roster of long-term advocates across both tracks — people who genuinely shape how the market thinks about relief
• At least one partnership-driven moment that earned attention well beyond our own channels
• A medical seeding program operating at real scale, with traceable practitioner recommendation
• Clinical validation underway on hardware, with a credible path for software
• A partnership content library the entire marketing organization draws from
• A portfolio managed with discipline — outcomes defined, results reported, underperformers ended

Required:

• 5+ years in partnerships, talent, business development, or brand marketing, with deals you personally sourced and closed
• Experience negotiating with agents, managers, or institutional partners — not just brand marketing counterparts
• Comfortable with cold outreach at a senior level, and with hearing no
• Able to tell the difference between a partnership that sounds impressive and one that produces results
• Excellent writer and confident presenter; you'll be pitching Chirp constantly, often to people with no reason to care yet
• Organized enough to run a portfolio of relationships at different stages without losing any of them