Sr. Manager, Social Media, Firehouse Subs, US&C

Restaurant Brands International owns four of the world's most prominent quick service restaurant brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs. The Social Media Sr. Manager is an integral part of the Brand Communications team, reporting to the Sr. Director, Brand and Media, and working closely with Marketing, PR, Media, Analytics, Digital, and creative agency teams.

This role manages a content creator and the creative agency managing and enforcing the brand across social channels such as TikTok, Instagram, Meta, X, and Threads, overseeing social campaigns, producing content, managing the influencer workstream, reviewing analytics, and communicating with key stakeholders. RBI follows a 5 day, in-office work schedule; successful candidates are expected to work onsite 5 days per week.

Roles and Responsibilities

• Oversee Firehouse Subs' interactions on social media platforms and content strategies.
• Manage, protect, and champion the brand voice across TikTok, Instagram, Meta, X, Threads, and other channels.
• Build and manage the influencer strategy and execution, collaborating with digital creators to boost product launches.
• Identify opportunities to grow the audience and improve brand awareness.
• Analyze engagement data, identify trends, and plan digital campaigns to build social community.
• Create and maintain brand standards with agencies and the Brand team, and monitor the competitive landscape and industry benchmarks.

Skills

• Bachelor's degree.
• 5 to 7+ years in-house or agency social media and brand experience.
• Demonstrated knowledge of global branding and marketing principles.
• Proven project management skills and cross-functional leadership.
• Knowledge of analytics tools such as Sprinklr, Brandwatch, CreatorIQ, or Sprout Social.

RBI is an equal opportunity and affirmative action employer.