Sr. Analyst, Social Media Content, Firehouse Subs, US&C

Restaurant Brands International owns four of the world's most prominent quick service restaurant brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs. The Social Media Sr. Analyst is responsible for creating social content for Firehouse Subs in step with the creative agency managing all activities across owned social channels, ensuring content is culturally relevant, aligned with brand priorities, and optimized for platform performance. The role manages the editorial calendar, content development, community engagement strategy, and performance monitoring, reporting to the Social Media Sr. Manager. RBI follows a 5 day, in-office work schedule; candidates should be comfortable working onsite 5 days per week.

Key Responsibilities

• Lead development and execution of always-on organic social content across owned platforms, translating brand campaigns into platform-native strategies.
• Manage the organic social editorial calendar and lead planning, briefing, and content development with agency teams.
• Oversee production and delivery of static, video, short-form, and platform-native content assets.
• Oversee community management strategy in partnership with the social agency, monitoring cultural trends and viral moments.
• Partner with Brand Marketing, Advertising, PR, and Media teams to support integrated campaign execution.
• Monitor performance and key social KPIs, using insights to optimize content strategy and inform planning.

Qualifications

• 2+ years of experience in social media, digital content, or social strategy.
• Experience managing organic social content for a brand or agency.
• Strong understanding of major social platforms and evolving trends.
• Experience working with social media management, publishing, and listening tools.
• Experience working on consumer brands, QSR, retail, or entertainment brands.

RBI is an equal opportunity and affirmative action employer.