Sports Content Creator

Position Overview

The Sports Content Creator is responsible for developing, capturing, and producing engaging content that highlights Layton Sports Cards, the sports card hobby, collectible products, live breaks, events, and the broader sports community. This position focuses on creating compelling short-form and long-form content for social media, digital marketing platforms, and other company channels.

Key Responsibilities Sports Content Creation & Production

• Create engaging short-form video content for platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and other digital channels.
• Assist with developing long-form content for YouTube, interviews, features, and special projects.
• Produce content highlighting sports cards, new product releases, live breaks, athletes, teams, hobby news, and collectible trends.
• Capture video and photo content during in-store activities, product openings, live-streaming sessions, events, trade nights, and promotional initiatives.
• Develop creative concepts that connect sports culture with the sports card and collectibles hobby.
• Create content that is informative, entertaining, timely, and aligned with company marketing objectives.
• Adapt content for different platforms, audiences, and publishing requirements.
  
  

Sports Knowledge & Hobby Storytelling

• Stay informed about major sports, teams, athletes, leagues, seasons, trades, injuries, and notable sports moments.
• Identify opportunities to create content around sports news, milestones, games, championships, and trending topics.
• Communicate sports cards and collectible information in an engaging, accurate, and accessible manner.
• Highlight product features, card values, player accomplishments, releases, and hobby-related topics.
• Support storytelling that connects sports fans, collectors, and customers with the Layton brand.
• Maintain accuracy when discussing sports information, products, athletes, and collectible details.
  
  

On-Camera Presentation & Audience Engagement

• Serve as on-camera talent for sports-related videos, product features, interviews, promotional content, and social media campaigns.
• Present sports and hobby information in a confident, engaging, and professional manner.
• Participate in interviews with employees, collectors, customers, athletes, guests, and industry personalities when appropriate.
• Engage with viewers through relatable commentary, storytelling, and audience-focused content.
• Represent Layton Sports Cards professionally while maintaining an authentic and approachable personality.
• Respond to creative direction and feedback to improve presentation and content quality.
  
  

Social Media & Trend Development

• Stay current with social media trends, viral formats, sports conversations, and platform updates.
• Identify opportunities to create timely content based on sporting events, breaking news, product launches, and hobby trends.
• Contribute ideas for social media calendars, recurring content series, campaigns, and promotional initiatives.
• Collaborate with the Social Media Coordinator to support content scheduling and distribution.
• Assist with developing content strategies designed to increase engagement, reach, and audience growth.
• Monitor audience responses and contribute ideas for improving future content.
  
  

Product, Live Break & Event Coverage

• Capture and produce content featuring sports card products, sealed boxes, collections, singles, graded cards, and special releases.
• Support live break teams with promotional content, behind-the-scenes footage, and event coverage.
• Assist with content creation during product launches, trade nights, conventions, sports-related events, and company activations.
• Highlight customer experiences, company culture, and the excitement of the sports card hobby.
• Coordinate with retail, buying, e-commerce, and live-streaming teams to identify content opportunities.
• Follow company procedures when handling high-value products and filming customers, employees, and company operations.
  
  

Collaboration & Creative Workflow

• Collaborate with Content Creators, Video Editors, Social Media Coordinators, Breakers, and Marketing team members.
• Work with internal teams to develop content concepts that support campaigns, product promotions, and business objectives.
• Communicate project updates, content needs, and potential scheduling concerns to appropriate leadership.
• Receive feedback professionally and make revisions to improve content quality and effectiveness.
• Maintain organized content files, footage, photographs, and creative assets.
• Meet established deadlines and production schedules.
  
  

Additional Responsibilities

• Assist with basic video editing, trimming, captions, graphics, and formatting as needed.
• Support photography and video coverage for company events, retail locations, and promotional activities.
• Assist with interviews, customer features, employee spotlights, and sports-related storytelling.
• Maintain confidentiality regarding unreleased products, internal projects, promotional campaigns, and company information.
• Follow company guidelines related to filming permissions, customer privacy, brand representation, and content publication.
• Perform other marketing, creative, and content-related duties as assigned.
  
  

Qualifications Required

• Strong interest in sports, sports cards, collectibles, and sports culture.
• Knowledge of major professional and collegiate sports, teams, athletes, and current sports topics.
• Creative mindset with the ability to develop original and engaging content ideas.
• Strong communication, presentation, and storytelling skills.
• Comfortable appearing on camera and engaging with an audience.
• Understanding of social media platforms and short-form content trends.
• Basic knowledge of video recording and editing using smartphones, cameras, or similar equipment.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong organizational skills and ability to manage multiple projects.
• Ability to collaborate with marketing, retail, e-commerce, and live-streaming teams.
  
  

Preferred

• Previous experience creating sports, social media, marketing, or entertainment content.
• Familiarity with sports cards, grading, trading card products, and collectible markets.
• Experience with video editing tools such as Adobe Premiere Pro, CapCut, or similar software.
• Experience conducting interviews, hosting sports discussions, or appearing on camera.
• Familiarity with live-streaming, live commerce, or sports media production.
• Experience using cameras, microphones, lighting, and other content-production equipment.
• Knowledge of social media analytics and audience engagement strategies.
• Experience covering sporting events, conventions, trade nights, or promotional activations.
  
  

Physical Requirements

• Ability to move throughout the store, studio, warehouse, and event areas to capture content.
• Ability to stand and walk for extended periods during filming, events, and promotional activities.
• Ability to operate cameras, smartphones, microphones, lighting equipment, and other content-production tools.
• Ability to lift and carry equipment or products weighing up to 25 pounds.
• Ability to work in various environments, including retail locations, live-streaming areas, sporting events, and promotional spaces.
  
  

Work Environment

Fast-paced retail, marketing, sports, and content-production environment. Work includes collaboration with marketing, social media, video, e-commerce, retail, and live-streaming teams. Schedules may include evenings, weekends, holidays, and event coverage based on business and campaign needs. Work may involve filming in retail locations, at events, during live breaks, and in other company operating environments. Priorities may change based on sports schedules, breaking news, product releases, promotional campaigns, and company initiatives.

This job description is intended to describe the general nature and level of work performed by employees in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Duties and responsibilities may be modified, expanded, or assigned based on business needs. Nothing in this job description alters the at-will nature of employment, where applicable.