Social Media Specialist & Content Strategist (Full-Time or Consultant)

About LDR22

LDR22 is an elite, full-service communications, PR, celebrity strategy, and event management agency representing premier luxury fashion, lifestyle, and fine jewelry brands across Los Angeles, New York, Milan, and Monaco.

While our reputation on global red carpets and A-list VIP placements is unrivaled, LDR22 offers a comprehensive 360° ecosystem of services: strategic Press Office & Media Relations, bespoke Event Production & Management, High-Level Brand Positioning, and VIP Networking.

The Role

We are looking for a highly creative, culturally attuned Social Media Specialist & Content Strategist who possesses a strong aesthetic vision capable of matching and translating the uncompromising elevated taste of the agency LDR22 and its clients.

Taking full ownership of LDR22’s digital presence, your primary objective is to communicate the full spectrum of the agency's expertise. Guided by an innate sense of luxury and refinement, you will craft and execute a sophisticated narrative that highlights not only our high-profile celebrity placements, but also our Press Office coverage, editorial features, high-concept brand events, and strategic consultancy.

We are open to both direct employment (Full-Time) and long-term retainer/consultancy agreements with qualified freelancers or agencies.

Key Responsibilities

• 360° Social Content Strategy & Aesthetic Curation: Develop and execute a refined social media strategy (Instagram, LinkedIn, TikTok, etc.) that reflects LDR22’s luxury positioning, perfectly aligned with the elevated taste of the agency LDR22 and its clients across all service pillars (Press Office, Event Production, VIP Strategy, and Communications).
• Content Creation & Visual Direction: Plan, design, and produce high-aesthetic visual assets, video reels, behind-the-scenes content from events, media clipping highlights, and case studies with an immaculate luxury look-and-feel.
• Storytelling & Tone of Voice: Craft compelling, articulate copy in both English and Italian that showcases the breadth and authority of the agency’s work with a sophisticated tone.
• Cross-Department Synergy: Collaborate closely with our PR, Press Office, and VIP teams in Milan, New York, and Los Angeles to gather raw assets, press coverage, and project updates.
• Brand Elevation: Maintain a unified, ultra-refined digital identity for LDR22, engaging with high-end industry followers and luxury stakeholders.

Qualifications & Requirements

• Strong Aesthetic Vision & Elevated Taste: A highly cultivated visual eye with a deep understanding of luxury branding, contemporary design trends, editorial curation, and an alignment with the elevated taste of the agency LDR22 and its clients.
• Background. Must have experience in fashion /luxury industry.
• Content Ideas. Ability to generate content for corporate promotion.
• Experience: 3–5+ years of experience managing social media channels, visual direction, and content strategy for luxury fashion brands, high-end PR agencies, or lifestyle media.
• Technical & Design Skills: Expertise in luxury design, layout, image curation, and video editing (Canva, Photoshop/InDesign, Premiere/CapCut).
• Broad Industry Knowledge: Strong understanding of Press Office dynamics, fashion media, luxury event coverage, and digital communication trends.
• Bilingual Capability: Fluent in written and spoken English and Italian (essential for global luxury communication).
• Flexibility: Based in or near Milan with the capability to attend key events, showroom moments, and team syncs.