Social Media Specialist - Community & Publishing

Social Media Specialist – Community & Publishing

B&H is looking for a Social Media Specialist to help manage the day-to-day execution of our social media presence across our various platforms. This role will be responsible for publishing and maintaining content across B&H’s social channels, while also serving as an active voice within our online communities.

The ideal candidate has a strong understanding of the social media landscape along with a broad knowledge of photography, video, and creative technology. This person should be equally comfortable publishing content, engaging with creators and customers, answering product-related questions, participating in relevant conversations, and identifying opportunities for B&H to connect authentically with its audience.

Key Responsibilities

Social Media Publishing

• Manage day-to-day publishing across B&H social media channels, including Instagram, TikTok, Facebook, YouTube, X, Threads, Bluesky, LinkedIn, and other emerging platforms.
• Schedule, publish, and maintain social content while ensuring accuracy, proper formatting, tagging, links, and platform-specific optimization.
• Publish product launches at odd hours when necessary
• Maintain awareness of upcoming product launches, industry news, events, campaigns, and relevant cultural moments.
• Help identify opportunities to resurface or repurpose existing B&H content when relevant.

Community Management & Engagement

• Monitor and respond to comments, direct messages, mentions, tags, and other audience interactions across B&H social channels.
• Engage proactively with creators, customers, brands, and relevant industry conversations.
• Answer photography, video, product, and general industry questions when appropriate, while recognizing when inquiries should be escalated to sales, customer service, or a category expert.
• Help foster ongoing conversations with the social media community
• Identify recurring questions, audience feedback, trends, and conversations that could inform future social content.
• Monitor developing conversations and flag potential customer-service or reputational issues when necessary.

What Success Looks Like

B&H’s social channels are consistently and accurately maintained. Content goes live on time and is optimized appropriately for each platform. Audience questions and comments receive timely, knowledgeable responses. B&H participates in relevant conversations rather than simply broadcasting content. Insights from community conversations are regularly shared with the broader Social and Content teams to help inform future programming.

Required Skills & Experience

• 3+ years of professional experience in social media management, community management or social content publishing
• Strong knowledge of photography, video production, cameras, lenses and creative technology
• Solid understanding of social platforms, trends, community culture and digital terminology
• Clear, conversational writing that adapts to each platform and audience, and the ability to explain technical products in an approachable way
• Strong written communication skills with an ability to adapt tone depending on platform and audience.
• Strong attention to detail, especially when publishing product information, links, names, specifications, and time-sensitive announcements.
• Ability to manage multiple platforms and conversations simultaneously in a fast-moving environment.
• Good judgment regarding when to respond directly, when to research an answer, and when to escalate an inquiry.
• Real enthusiasm for photography, filmmaking, content creation, and emerging creative technology.

Preferred Qualifications

• Bachelor’s Degree
• Experience managing social for a photography, video, technology, retail or creator-focused brand
• Hands-on photography or filmmaking experience.
• Experience with social scheduling, community management and social listening tools (such as Hootsuite and native platform analytics), and project tools like Asana or Jira