Social Media Specialist

We are looking for the right people, people who want to innovate, achieve, grow and lead. Halliburton attracts and retains the best talent by investing in employees and empowering them to develop their careers, as one of the world's largest providers of products and services to the global energy industry.

Job Duties

• Own and maintain all corporate social media channels, ensuring consistent, accurate, and timely content across platforms
• Manage the global social media content calendar, coordinating posts, workflows, and approvals across teams
• Create, edit, and publish platform-specific content; monitor channels and engage with audiences
• Monitor social channels for brand sentiment, emerging issues, and audience insights; escalate risks and opportunities as needed
• Manage the employee advocacy platform, curating and enabling employee-shared content
• Manage paid social advertising, including setup, optimization, performance tracking, and reporting
• Track key performance metrics, deliver training on social media best practices, and apply insights to continuously improve content and campaign performance

Preferred Skills

• Strong writing, editing, organization, and attention to detail
• Ability to manage multiple deadlines and coordinate with diverse stakeholders
• Familiarity with AI-assisted tools for content drafting, compliance checks, and workflow efficiency
• Experience with social media management and analytics platforms, including paid social tools

Requirements

• High school diploma and 3 years of experience in digital marketing
• 5+ years of Marketing or Communications experience strongly preferred
• Degree strongly preferred
• Experience managing social media channels and paid campaigns

Candidates whose qualifications exceed the minimum requirements may be considered for higher-level roles, such as Digital Marketing Specialist, Lead, or Manager, depending on experience and business needs. Compensation is competitive and commensurate with experience.