Social Media Specialist

As a Social Media Specialist, you will help shape how Campbell's portfolio of Disruptor brands shows up in culture, conversation, and consumers' feeds. You will develop social-first strategies, create breakthrough content, identify cultural opportunities, and build engaged online communities that drive brand relevance, advocacy, and growth. Reports to the Senior Manager, Social Media. Full time.

What you will do

• Develop and execute social media strategies across a portfolio of Disruptor brands, including V8 Energy, Pace, Chunky, Snyder's of Hanover, Kettle Brand, Late July, V8, Lance Crackers, and SpaghettiOs.
• Create, publish, and optimize monthly and annual social content calendars.
• Partner with cross-functional teams and agency partners to develop channel-first content.
• Identify emerging social trends, cultural moments, and creator opportunities.
• Serve as a steward of brand voice across all social channels.
• Monitor and report on key performance metrics, and use social listening tools to inform content strategy.
• Support content creation, including multimedia, photography, video, and social-first storytelling.

What you bring

• Bachelor's degree in Communications, Marketing, Advertising, Public Relations, Journalism, or a related field; equivalent experience considered.
• 3+ years of social media and/or digital marketing experience, preferably within CPG, an agency, or food and beverage.
• Strong social listening, trend identification, and cultural insight capabilities.
• Hands-on experience creating social media content, including multimedia and digital assets.
• Passion for social media, internet culture, creators, and emerging platform innovations.

Target base salary range: $64,600 - $88,900.