Social Media Specialist

We are now accepting applications for a qualified Social Media Specialist at Belmont University.

Employment Type

Staff

Internal Job Category

Exempt (Staff)

Full-Time

Department

Marketing & Communications

Hours

37.5

Primary Duties and

Responsibilities:

Belmont University seeks a creative, detail-oriented Social Media Specialist to develop and produce content for the University’s organic and paid social media. Reporting to the Social Media Manager in University Marketing & Communications (UMAC), the specialist creates content across Belmont’s flagship social accounts, supports day-to-day community management and partners with Admissions on enrollment-focused social media.

University Marketing & Communications is responsible for developing and implementing strategic marketing and communication plans to promote the University and its initiatives. The UMAC Team manages the University's brand and image, creates and distributes marketing materials, coordinates media relations and oversees digital and social media content. Our team works closely with faculty, staff, students and alumni to share and promote news and stories about campus life, academic programs, research and community partnerships. We also guide and support University departments and units in developing their marketing and communication strategies.

Responsibilities include:

• Creating original content, including short-form video, graphics and copy, in Belmont’s brand voice, with a priority on TikTok and YouTube
• Producing content for the Admissions Instagram account aligned to enrollment goals from inquiry through yield, including coverage of visit days and campus events
• Monitoring accounts, engaging with followers and escalating reputational issues using an established response matrix
• Sourcing user-generated content and student stories, and mentoring social media student workers
• Maintaining content calendars and supporting scheduling, paid placements, analytics and reporting
  
  
  

Required Qualifications:

Belmont University seeks to attract and retain highly qualified faculty and staff who will support our mission and vision. As a Christ-centered and student-focused community, we aim to:

• Form diverse leaders of character;
• Equip people to solve the world’s complex problems through teaching, research and service;
• And be radical champions for helping people and communities flourish.
• Strong writing skills and the ability to adapt brand voice across platforms is required.
• Proficiency with Microsoft Office Suite is required.
• Experience shooting and editing short-form video for TikTok, YouTube and Instagram Reels is preferred.
• Familiarity with social media accessibility, copyright and privacy standards is preferred.
• Experience in higher education or enrollment marketing is preferred.
• Working knowledge of social scheduling and analytics tools is preferred.
• Ability to manage multiple priorities in a changing environment.
• Ability to establish and maintain good working relationships with others.
• Experience working in a fast-paced environment and the ability to respond to high-pressure situations. Ability to thrive in an environment of hard work.
• Ability to work effectively with a wide range of constituencies in a diverse community.
  
  
  

Required Education A bachelor’s degree in Social Media Management, Public Relations, Film, Communications, Journalism, or a related field. Relevant experience may substitute for education.

Required Experience One to three years of social media content creation experience is required. Video shooting and editing experience preferred.

The selected candidate will be required to complete a background check satisfactory to the University.

Belmont University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.