Social Media & Social Commerce Manager

Social Media & Social Commerce Manager

Position Overview

Trina Turk is seeking a creative, strategic, and data-driven Social Media & Social Commerce Manager to lead the evolution of our social presence into a high-performing brand and revenue-generating channel. This role will oversee our organic social strategy while building and scaling social commerce initiatives, including affiliate marketing, creator partnerships, and shopping experiences across emerging social platforms. Working cross-functionally with Ecommerce, Creative, Merchandising, and Marketing, this individual will help transform social into a key driver of brand awareness, customer engagement, and revenue.

What You'll Do

Social Media Strategy

• Develop and execute the organic social media strategy across all platforms.
• Own the editorial calendar for social, ensuring alignment with marketing campaigns, product launches, brand initiatives, and cultural moments.
• Identify emerging social trends and platform opportunities that keep Trina Turk at the forefront of fashion and lifestyle.

Content & Community

• Partner with Creative to concept engaging content for Trina Turk’s social channels.
• Manage publishing schedules and daily community engagement.
• Develop content pillars that balance inspiration, education, styling, travel, heritage, and product storytelling.
• Build an engaged community through authentic conversations and customer interaction.

Social Commerce

• Lead the growth of Instagram Shop, Meta Shop, TikTok Shop, and future social commerce initiatives.
• Develop strategies that increase product discovery and conversion through social.
• Collaborate with Ecommerce on product launches, merchandising priorities, and promotional campaigns.
• Optimize social storefronts and shopping experiences across platforms.

Creator & Affiliate Marketing

• Manage influencer gifting and creator partnerships.
• Expand affiliate relationships through platforms such as ShopMy, LTK, and other creator commerce programs.
• Measure creator performance and optimize partnerships based on business impact.

Analytics & Performance

• Monitor channel performance and provide weekly and monthly reporting.
• Analyze engagement, audience growth, traffic, conversion, and revenue.
• Develop testing roadmaps for content formats, posting cadence, creator partnerships, and social commerce initiatives.
• Translate insights into actionable recommendations.

Cross-Functional Collaboration

• Partner with Ecommerce, Merchandising, Wholesale, and Creative teams.
• Ensure social supports key business initiatives including campaigns, launches, partnerships, and seasonal storytelling.
• Work closely with paid media partners to maximize organic and paid content opportunities.

Qualifications

• 5+ years managing social media for a premium fashion, lifestyle, beauty, or luxury brand.
• Strong understanding of TikTok, Instagram, Pinterest, Facebook, and emerging platforms.
• Experience with TikTok Shop, creator commerce, affiliate marketing, and influencer programs.
• Proven ability to grow engagement while driving measurable business results.
• Strong understanding of Shopify and ecommerce marketing.
• Experience with social analytics and reporting platforms.
• Excellent copywriting and storytelling skills.
• Highly organized with exceptional project management abilities.
• Passion for fashion, travel, design, and luxury lifestyle brands.

Preferred Experience

• Luxury or premium fashion experience.
• Experience working with creator platforms including ShopMy, LTK, and affiliate networks.
• Familiarity with Meta Business Suite, TikTok Business Center, Later, Dash Hudson, Sprout Social, or similar platforms.
• Experience partnering with paid media teams to amplify high-performing organic content.

Success in This Role

Within your first year, you'll:

• Grow organic social engagement and audience across key channels.
• Launch and scale Trina Turk's social commerce strategy.
• Build a high-performing creator and affiliate program.
• Increase traffic and revenue driven from social channels.
• Establish social as both a brand-building and revenue-generating engine.