Social Media Marketing Manager

Company Description The Congo Operator – Heavy Machinery Network is a digital media brand focused on mining, heavy equipment, and field operations across Africa. The team produces engaging videos and educational content that highlight real excavator work, mining techniques, construction projects, and operator experiences. The Congo Operator connects equipment operators, mining professionals, construction firms, enthusiasts, and curious learners who want to understand how heavy machinery drives development across the continent. Audiences follow the brand for authentic mining content, heavy equipment demonstrations, operator tips, and behind-the-scenes coverage from the field. The tagline, “Mining. Machinery. Real Operations.” reflects the brand’s commitment to realistic, informative storytelling from active work sites.
Role Description The Social Media Marketing Manager is a full-time, remote role responsible for growing and engaging The Congo Operator’s online community across multiple platforms. This role manages day-to-day social media activities, including planning and publishing posts, scheduling content, optimizing captions and hashtags, and responding to comments and messages. The manager collaborates with content creators to repurpose video and educational materials into platform-specific assets, such as short clips, stories, carousels, and community posts. The role includes analyzing performance metrics, running experiments to improve reach and engagement, and refining content strategies based on insights. The Social Media Marketing Manager also coordinates digital campaigns, supports partnerships and collaborations, and ensures all online communication aligns with the brand’s voice and mission in the mining and heavy machinery sector.
Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence on platforms such as YouTube, TikTok, Instagram, Facebook, and LinkedIn.
• Proficiency in Content Strategy and Digital Marketing, including campaign planning, audience targeting, and analytics-driven decision-making.
• Excellent Communication skills, with the ability to write clear, engaging, and professional copy tailored to diverse audiences.
• Ability to interpret social media metrics, use analytics tools, and translate data into actionable improvements.
• Familiarity or strong interest in mining, construction, heavy equipment, or industrial operations is highly beneficial.
• Experience with basic graphic design or video editing tools (e.g., Canva, Adobe Premiere, CapCut) is a plus.
• Demonstrated ability to work independently in a remote setting, manage multiple tasks, and meet deadlines consistently.
• Previous experience in social media management, digital content marketing, or related roles; relevant education or certifications in marketing, communications, or media are an advantage.