Social Media Marketing Lead, VP I - State Street Investment Management

Social Media Marketing, Vice President is responsible for leading the North America social media function and developing the strategy that advances the firm's business, brand, and marketing objectives across paid, owned, earned, and emerging social channels. The role oversees planning, execution, optimization, and measurement of social media programs supporting the firm's intermediary, retail, institutional, and brand priorities. The VP leads a team of social media professionals and manages agency, creator, and platform partner relationships. The position reports to the Head of Social Media.

Responsibilities

• Lead the North America social media strategy across retail, intermediary, institutional, and brand marketing initiatives
• Establish strategic priorities, platform roadmaps, and annual operating plans
• Lead, mentor, and develop a high-performing social media team
• Oversee integrated social media campaigns, product launches, thought leadership, events, and sponsorships
• Develop platform strategies across LinkedIn, Meta, YouTube, Reddit, TikTok, and other emerging channels, with a focus on retail investor audiences
• Manage strategic relationships with platform partners
• Lead influencer and creator marketing initiatives, including agency management, campaign execution, compliance coordination, and performance measurement
• Support executive social media and thought leadership programs
• Manage multi-million-dollar social media budgets and agency, vendor, and platform partner relationships
• Partner with Legal, Compliance, Risk, and Communications on approvals

Experience

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
• 7+ years of experience in social media marketing, digital marketing, communications, or related disciplines
• Experience managing multi-million-dollar marketing budgets and direct reports
• Expertise across LinkedIn, Meta, Reddit, TikTok, YouTube, and emerging platforms
• Experience leading influencer, creator, ambassador, and executive social media programs
• Asset management, wealth management, financial services, fintech, or other regulated industry experience strongly preferred

Salary range: $110,000 - $188,750 annual. State Street is an equal opportunity employer.