Social Media Manager (San Diego)

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Greetings of the Day!

Please find the below needs and let me know your interest.

Job Title: Content Creator(Social Media Manager)

Location: San Diego, CA(Hybrid)

Duration: Contract position

Key Responsibilities

Social Listening & Cultural Engagement

• Continuously monitor social platforms, comments, and cultural conversations to identify emerging trends, audience behaviors, and engagement opportunities.
• Translate social listening, community feedback, and cultural signals into actionable insights and strategic recommendations.
• Partner with creative and strategy teams to ensure real-time insights influence content development.
• Identify and execute timely trendjacking opportunities, determining when and how the brand should participate in relevant memes, trends, and conversations.
• Engage authentically with online communities while maintaining the brand's voice and integrity.

Content Creation & On-Camera Presence

• Serve as a primary on-camera personality for new brand social media channels.
• Conceptualize, create, film, edit, and publish original short-form and long-form content.
• Produce platform-native content, including on-camera videos, voiceovers, and reactive formats.
• Create content independently using self-shot and lo-fi production techniques.
• Partner with agency teams on larger campaigns and higher-production creative concepts.

Social Media Strategy & Channel Management

• Develop and execute social media strategies and editorial calendars.
• Launch and grow new social media channels from the ground up.
• Own day-to-day social media engagement and community interactions.
• Balance planned campaigns with real-time and trend-driven content opportunities.
• Translate cultural insights and audience behaviors into actionable creative briefs.
• Build brand relevance, community engagement, and long-term audience affinity.

Social Media Platforms

Experience across platforms including:

• TikTok
• Instagram
• YouTube
• Reddit
• Discord
• Threads
• X (formerly Twitter)
• Facebook / Meta
• Emerging social media channels

Required Skills & Qualifications

• Proven experience as a Social Media Manager and/or Content Creator, with a strong portfolio of original, platform-native work.
• High proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects), or equivalent creative tools.
• Experience with social media management and listening tools such as Sprinklr, Plot, or similar platforms.
• Comfortable and confident appearing on camera, including directing and producing self-shot or lo-fi content.
• Exceptional copywriting skills with the ability to adapt tone, humor, and messaging across platforms and audiences.
• Strong knowledge of social media platforms, community management, and engagement best practices.
• Deep understanding of internet culture, trends, memes, and audience behavior.
• Ability to respond quickly to cultural moments without compromising brand integrity.
• Experience managing editorial calendars while remaining flexible enough to capitalize on real-time opportunities.

Sainath Boosi | Sr. Sourcing & Recruiting Specialist

Central Point Partners, LLC

Sainath.Boosi@centralpointpartners.com

centralpointpartners.com